About this role.
This remote Ads Quality Rater role evaluates and grades online advertisements against user keywords to improve AI ad recommendations. The contractor will work in both Cantonese and English, research topics using search engines, and apply rating guidelines consistently. It is a long-term, flexible freelance project requiring a minimum of five hours weekly, with availability up to 20 hours depending on project needs. Applicants must reside in Hong Kong, have strong Cantonese fluency and written/spoken English comprehension, and maintain a reliable computer and internet connection.
Role DNA
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Job Complexity
2/5Pace & Pressure
3/5Autonomy Level
5/5Communication Load
2/5Salary analysis
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Core skills
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Sample interview questions
I would compare the user's intent, the ad's product or service, and the landing-page message where available. I would apply the project guidelines consistently and distinguish between directly relevant, broadly relevant, and irrelevant results.
I use the written rating criteria as my primary reference, review edge cases carefully, and apply the same decision logic across tasks. I also work in focused blocks and check my work for rushed or inconsistent judgments.
I am comfortable reading and understanding Cantonese and English digital content, including search results, advertisements, websites, and popular-culture references. This allows me to evaluate meaning, context, and audience relevance in both languages.
I would research the term using reliable online sources and assess the available context before making a decision. If the guidelines address the scenario, I would follow them; otherwise, I would select the most evidence-based rating rather than make unsupported assumptions.
I will set aside recurring time blocks each week, monitor available tasks, and adjust my schedule when project demand changes. I understand that this is freelance, task-based work and can reliably meet the minimum weekly commitment.
Welo Data is an award-winning localization and data transformation company. We run one of the world’s largest Ads Rating Programs and we want you to join!
As an Ads Quality Rater, you will review and grade internet advertisements to help shape how ads are delivered to the end users. In other words, you’ll tell the AI program how good or bad its advertisement suggestions are based on the user’s keywords.
You will review ads in both English and Cantonese
This role is great for people who:
– Surf the internet daily
– Use major search engines frequently
– Know what people want based on a few keywords
– Enjoy researching topics online
– Want a flexible and fun side job
Project Details
Job Title: Ads Quality Rater
Pay Rate: Based on tasks (approximately $13 per hour)
Location: Remote/work from home – must be based in Hong Kong
Hours: Set your schedule based on the following – Minimum commitment is 5 hours per week. You can choose to work up to 20 hours per week.
Start Date: ASAP
Employment Type: Independent Contractor/Freelance/Self-Employed
Project Duration: Long-term
Note:
– Even though the position is WFH, you must reside in the country that is noted in this description. This will be automatically checked during the hiring process.
Recruitment Process
– There is no formal interview for this job! No phone calls, no waiting, and no wasting time wondering whether you got the job or not.
– Instead, you will be guided through a self-paced and automated recruitment process.
IMPORTANT NOTE: Welo Data uses numerous identity checks to ensure that everyone who makes the team is real, qualified, and ready to work. To avoid any misunderstandings, do not use IP masking programs (such as VPNs).
Experience & Requirements
- Fluency in Cantonese
- Strong understanding of English (written and spoken)
- Comfortable knowledge of modern popular culture
- Reliable computer system and internet connection
- Familiar with using online search engines
- Sign a standard Non-Disclosure Agreement and Service Level Agreement
Compensation
Additional Information
Please note that this work is based on project needs. Due to this, weekly hours may vary and flexibility with change is expected. You must legally be able to work on freelance projects in Hong Kong.
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