About this role.
This senior product role owns the end-to-end consumer experience for a new proactive-healthcare offering, from discovery and onboarding through treatment and ongoing engagement. The Product Lead will define a 0-to-1 vision, establish the product foundation, and launch scalable customer experiences in partnership with engineering, design, and clinical teams. A central requirement is using AI agents and AI-native workflows to improve the consumer healthcare experience. Success requires strong consumer product judgment, rapid execution, healthcare-safety awareness, and the ability to balance long-term roadmaps with continuous improvements.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would begin by validating the target customer problem through qualitative research, behavioral data, and clinical input. I would define the desired health and business outcomes, map the end-to-end journey, identify the highest-risk assumptions, and launch a focused MVP with clear activation, engagement, safety, and retention metrics.
I would prioritize AI applications that create measurable customer value while preserving safety, privacy, and transparency. For each use case, I would assess user need, model reliability, clinical risk, escalation paths, and success metrics, then start with constrained experiences such as education, guided onboarding, or operational assistance before expanding scope.
I maintain a clear outcome-based roadmap that separates strategic bets, foundational platform work, and iterative optimization. I use regular planning cadences and metric reviews to protect long-term investments while reserving capacity for critical customer, clinical, and operational issues.
I would involve clinical partners early in problem definition, requirements, content review, and risk assessment. I would establish explicit approval processes, safety guardrails, and escalation mechanisms so that product velocity does not compromise protocol adherence or patient trust.
I would use a balanced metric set across acquisition and activation, onboarding completion, treatment conversion where appropriate, engagement and retention, customer satisfaction, clinical-safety indicators, and operational efficiency. I would pair leading indicators with cohort-based outcome measures to ensure growth is sustainable rather than merely short-term.
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
Hims and Hers is redefining wellness and healthcare with a fully integrated consumer, clinician, and pharmacy experience designed for the way consumers want to be treated today.
As a Product Lead, you will own the end-to-end consumer experience for a new experience we’re launching in proactive healthcare. This is a 0-to-1 opportunity to define and build a new product from the ground up — shaping how millions of consumers discover, adopt, and engage with a brand-new product area for the company. You will set the vision, build the foundation, and ship the experience that brings this vertical to life.
You Will:
Own the end-to-end consumer journey — from discovery and education through onboarding, treatment, and ongoing engagement
Partner with engineering and design to build AI into the core consumer experience.
Lead projects through the ideation, development, and launch of innovative customer experience features
Partner with our clinical teams to ensure protocols, safety, and education are core to the product experience
Help shape short to long-term roadmaps, driving long-term scalability while balancing day-to-day improvements
Maximize efficiency in a fast-growing company with a constantly evolving environment
You Have:
4+ years of experience in Product Management, working collaboratively with cross-functional teams
Experience in a consumer-oriented product role; experience in health, wellness, or category-defining 0-to-1 products is a plus
A strong point of view on where AI can meaningfully reshape the consumer healthcare experience, and you’re excited to build it into the core of the product
Fluency working with AI agents and building AI-native workflows and systems.
AI-native is your default operating mode. You work with agents the way most PMs work with docs — fluently, constantly, and as a core part of how you get things done.
A track record of building and shipping products that customers love and drive meaningful business impact
Strategic and tactical experience designing, building, and executing scalable processes from scratch, ideally in an operations-intensive environment
Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match.
Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.
To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.
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