Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Growth Marketing Specialist
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- Remote from
- Europe
- Salary
- Undisclosed
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Open level
- Published
- Apply before
- 30 Oct 2026
- Listing views
- 32
- Application actions
- 3
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The role, at a glance.
This Growth Marketing Specialist will execute and optimize B2B SaaS demand-generation campaigns across paid search, paid social, email, webinars, events, community, and web channels. The role emphasizes hands-on daily management of Google, Microsoft, and LinkedIn advertising, plus campaign automation and measurement in partnership with Marketing Operations. Success depends on identifying performance issues early, running structured tests, and converting event and webinar engagement into pipeline through nurture programs. It is a remote Europe role within ScraperAPI, a rapidly growing web-scraping product in the saas.group portfolio. The specialist reports to a Growth Marketing Manager while retaining meaningful ownership over campaign execution and optimization.
Role DNA
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Pace & Pressure
4/5Autonomy Level
5/5Communication Load
4/5Salary analysis
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Core skills
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Sample interview questions
I would first validate tracking and lead-quality definitions, then segment performance by campaign, keyword, audience, device, geography, and landing page. I would compare conversion rate, cost per qualified lead, search-term relevance, and downstream pipeline quality to identify the primary constraint. I would prioritize tests such as negative keywords, bidding and budget reallocation, ad-message refinement, and landing-page improvements, documenting the expected impact and decision criteria.
I would segment attendees, no-shows, and high-intent registrants, then align messaging to their likely stage and webinar topic. The sequence would include a timely replay or key insight, supporting educational content, a relevant product use case, and a clear next-step CTA. I would measure delivery, engagement, conversion, and pipeline influence, then test subject lines, timing, content depth, and CTA framing.
I would report spend, reach, clicks, CTR, conversion rate, cost per lead, cost per qualified lead, pipeline created, and pipeline efficiency where attribution is reliable. I would pair the dashboard with a concise narrative covering what changed, why it likely changed, risks, opportunities, and the next experiments. This keeps reporting focused on business outcomes rather than channel metrics alone.
I would use a pre-launch checklist covering naming conventions, UTM parameters, audience and form routing, CRM fields, automation triggers, lead scoring, suppression rules, and conversion events. I would test the end-to-end path with internal submissions before launch and reconcile platform, analytics, and CRM data after initial traffic arrives. Any gaps would be logged, prioritized, and resolved with Marketing Operations.
I would use AI to accelerate first drafts of ad variations, audience research summaries, reporting narratives, and experiment ideas, then apply human review for accuracy, brand voice, compliance, and strategic fit. For example, I could generate multiple message angles from customer pain points, select the strongest hypotheses, and run controlled tests. AI would reduce production time, while performance data and editorial review would determine what goes live.
About this role.
This role is part of our ScraperAPI team, one of our growing brands at saas.group.
ScraperAPI is an enterprise-scale web scraping solution, trusted by businesses across a wide range of industries to extract crucial data at scale. From e-commerce, travel to real estate and market research, we support companies in turning the web into actionable insights.
We’re currently on an exciting growth journey, scaling rapidly as demand for reliable, high-performance web scraping and data keeps rising.
Profile Overview
As our Growth Marketing Specialist, you’ll be the hands-on engine behind our demand campaigns across every channel we run: paid search, paid social, email, webinars, events, community, and our website. Reporting into the Growth Marketing Manager, you’ll own the build, launch, and daily optimisation of campaigns, and you’ll partner closely with Marketing Operations to keep everything automated, accurately tracked, and performing. This is a genuinely multifaceted, execution-first role. One week your focus might be paid search performance, the next a webinar cadence or an email nurture flow. We’re building the demand foundations from the ground up, so there’s real space to bring ideas and leave your stamp on what we create.
Your immediate impact in the first 3-6 months will be:
- Take full operational ownership of day-to-day campaign execution across paid and email, driving performance forward without needing a playbook handed to you.
- Spot what’s underperforming early, bring clear recommendations to the table, and run the tests and optimisations that move the needle.
Your responsibilities
- Execute demand campaigns end to end across paid search (Google, Microsoft), paid social (LinkedIn, with more channels on the way), email, webinars, events, and community channels like Reddit, owning build, launch, and daily management.
- Own campaign timelines, coordination, and smooth delivery in close collaboration with the Growth Marketing Manager and the wider marketing team.
- Monitor performance daily, dig into the data, and proactively flag risks and opportunities before they become problems.
- Build and iterate email campaigns and nurture sequences that turn event and webinar interest into real pipeline.
- Partner with Marketing Operations to make sure every campaign is correctly set up, automated, and tracked from end to end.
- Stay close to what’s shifting in the industry and what competitors are doing, and translate that into how we sharpen our own campaigns.
What you bring to the table
- 3+ years hands-on running and optimising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, and similar, with real depth in paid.
- Genuine breadth beyond paid: practical experience across email marketing and sequences, plus exposure to webinars, events, or community channels, and the adaptability to switch focus as priorities shift.
- An execution-first mindset: you love being in the trenches daily, building and shipping, with sharp attention to detail.
- Strong analytical instincts: you spot patterns and performance issues quickly and act proactively rather than reactively.
- Clear, structured communication: you keep stakeholders informed on what’s happening and what you’re seeing in the data, with minimal back-and-forth.
- You use AI tools regularly to work smarter and can point to concrete examples of how they boost your output.
What’s in it for You
- Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
- Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of flexibility to solve problems in your own way — with plenty of help from the team when you need it.
- Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
- Small & friendly team: We help each other out, have fun, and joke around.
- Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
- Flexible time off: We want you to recharge your batteries when needed.
ScraperAPI is part of saas.group and we have a shared goal of succeeding together.
What is saas.group?
Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 380+ colleagues spanning 50+ countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 25 exciting brands under our umbrella. Feel free to explore our Candidate’s Hub to get an insider’s view, dive into our culture, gain valuable insights into our teams and how we work.
Also, don’t forget to follow saas.group on LinkedIn to stay up-to-date on our job openings, podcast episodes, and with all things happening at our company.
We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world’s largest platform of independent SaaS companies.
Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!
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saas.group is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re passionate about working with a team that values innovation, excellence, and fairness, we encourage you to apply.
We believe in fair and transparent pay. Salary ranges at saas.group are location-adjusted, targeting local market medians for a remote-first environment, and will be shared with our potential future employees in writing before your first interview – so you have everything you need to evaluate the opportunity.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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