Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Sr. Enterprise Account Executive (Hong Kong/Greater China)
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About this role.
About Firework
Join Firework – Where Innovation Meets Impact
Firework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce platform, trusted by global brands and leading retailers. We bring the energy of in-store experiences online, transforming how businesses engage, convert, and build lasting customer relationships.
At Firework, you’ll be part of a high-growth, team-centric environment where innovation thrives and collaboration fuels success. Having raised over $235m to date led by investors such as the SoftBank Vision Fund 2 and operating at a global scale, we offer unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of connected digital commerce.
If you’re curious, ambitious, and energized by big ideas, Firework is the place to grow, lead, and shape the next era of online shopping—together.
Summary
We’re looking for a highly-driven Sr. Enterprise Account Executive professional to own the full sales cycle – from prospecting and discovery through close and account expansion. You’ll evangelize Firework’s innovative SaaS solutions to large enterprise brands and retailers across a variety of industries in the Hong Kong and Greater China markets. You thrive identifying and closing key opportunities with organizations that have complex needs to continuously generate new revenue.
What you’ll be doing
Work cross-functionally with the team to set priorities and make key strategic decisions for identifying, qualifying, and pursuing new business opportunities with enterprise accounts across multiple industries
Own the entire enterprise sales cycle from prospecting, initial outreach, lead qualification, discovery, demo, solution design, negotiation, and close
Grow, establish, and nurture long-term relationships with key decision-makers by understanding their business objectives and strategic priorities and delivering value in order to meet assigned revenue goals
Prepare and deliver compelling presentations, product demos, and customized proposals tailored to executive audiences
Partner closely with Marketing, Customer Success, and Integration Solutions to align on strategies to ensure successful integration and world-class customer experiences
Collaborate with leadership to continuously refine processes, playbooks, and frameworks that help shape and scale go-to-market strategies efficiently
We’ll be excited if you have
5+ years experience in a full-cycle enterprise-level sales experience, with a proven track record of success in acquiring new business and exceeding sales targets
Extensive experience with outbound prospecting, cultivating a territory, and building and closing a robust pipeline of high-value contracts and complex deals
Mastery of solution-based selling, complex sales methodologies, and consultative approaches
Ability to create and multiply a sales playbook to influence stakeholders on the value proposition and deliver results through multi-threaded evaluations
Skilled in leading and navigating multi-threaded enterprise sales cycles (multiple personas and decision paths)
Exceptional communication skills, with the ability to present effectively to technical and non-technical audiences of all levels including executives
Extensive experience with various sales tools and tech stack (i.e. Salesforce, Apollo, LinkedIn, etc)
Comfortable with change in a high-growth organization: ability to demonstrate comfort with ambiguity, adapt quickly and be effective in new situations in a highly dynamic setting
Start-up mentality; you are team-oriented, resilient, empathetic, and no ego
Must read, write, and speak English and Mandarin fluently
Compensation
Additional Information
The role is remote and you must be able to travel to customers and industry events as needed.
Don’t hold back
We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Role DNA
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Core skills
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Sample interview questions
I segment target accounts by strategic fit and buying potential, map relevant stakeholders, and run coordinated outreach across email, phone, LinkedIn, partners, and events. I track conversion at each stage and adjust messaging based on the business problems that generate the strongest executive engagement.
I create a stakeholder map early, identify the economic buyer, champion, technical evaluators, and potential blockers, then align each group on relevant outcomes. I use a mutual action plan with clear success criteria, owners, timelines, and executive checkpoints to maintain momentum.
I would first diagnose the retailer's conversion, engagement, content, and customer-experience priorities. I would then connect the platform's interactive video capabilities to measurable outcomes such as product discovery, conversion, average order value, and scalable digital customer engagement, supported by a tailored demonstration and success plan.
I avoid responding with discounting before confirming the buyer's business case, decision process, and alternatives. I re-anchor the discussion to expected value and risk reduction, explore commercial structure where appropriate, and only make concessions in exchange for reciprocal commitments such as scope, term, timing, or reference participation.
I involve them early when technical validation, integration requirements, or implementation planning could influence the purchase decision. This creates a credible success plan, sets accurate expectations, and ensures the handoff supports adoption and long-term account expansion.
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