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Brafton

Freelance Paid Search Strategist Japanese – English (Japan)

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Remote from
Japan
Salary
Undisclosed
Department
Marketing & Sales
Employment
Contract
Experience
Open level
Published
Apply before
1 Nov 2026
Listing views
45
Application actions
2
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AI Summary

The role, at a glance.

This freelance Paid Search Strategist role manages and optimizes Japanese-language Google Ads campaigns for B2B and international clients. The specialist will conduct Japanese keyword research, analyze search-term data, refine negative keyword lists, and recommend campaign targeting, structure, and messaging. Native or professional Japanese fluency and strong written English are central to adapting ad copy and communicating optimization rationale to global teams. The work is remote and asynchronous, with a focus on delivering Japan-specific insights within a broader PPC reporting framework. Candidates need at least 2–3 years of paid-media experience; NAVER Ads and Korean-language ability are beneficial but optional.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThe role requires specialized bilingual paid-search expertise, cultural adaptation of ad messaging, and independent interpretation of Japanese keyword and performance data. As a freelance, asynchronous contributor, the strategist must prioritize work and clearly defend optimization decisions with limited day-to-day supervision.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate
$85,000
US market range$65k–$110k
AI insightNo salary or rate is disclosed. The figures are estimated US-market annualized equivalents for a mid-level freelance paid search strategist with Japanese-English specialization; actual contractor compensation may instead be structured as an hourly, project, or retainer rate.

Core skills

Skills and capabilities most closely associated with this opportunity.

Google AdsPaid SearchPPC StrategyJapanese LanguageEnglish LanguageKeyword ResearchSearch Term AnalysisPerformance MaxDisplay AdvertisingB2B Marketing
Sample interview questions
How would you adapt an English Google Ads campaign for a Japanese B2B audience?

I would begin with native-market keyword research rather than direct translation, review local search intent and competitor messaging, and then rewrite copy for natural Japanese business language and cultural expectations. I would structure campaigns around validated Japanese terms, test localized value propositions, and monitor query reports to refine relevance.

What is your process for using search-term reports to improve campaign performance?

I segment queries by intent, conversion performance, cost, and thematic relevance. I add high-value terms as keywords where appropriate, identify irrelevant or low-quality themes for negative lists, and use the findings to improve match types, ad copy, and landing-page alignment.

How have you managed Google Performance Max alongside Search campaigns?

I define distinct objectives and measurement criteria for each campaign type, protect high-intent Search coverage, and evaluate Performance Max incrementality using conversion quality and audience or asset insights. I regularly review overlap, budget allocation, creative assets, and search-category insights before making controlled changes.

How would you communicate an optimization recommendation to an English-speaking team asynchronously?

I would provide a concise written update covering the observation, supporting metrics, likely cause, proposed action, expected impact, and any risks or dependencies. For example, I would explain how a Japanese query trend indicates mismatched intent and attach the recommended negative-keyword or campaign-structure change.

How do you ensure keyword research accurately reflects the Japanese market?

I use Japanese-language keyword tools and native search behavior rather than relying on automated translation. I validate terminology through SERP reviews, search-volume and intent analysis, regional language variants, and ongoing query-report data from live campaigns.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, casual freelance opportunity. Location doesn’t matter.

Core Competencies

  • Fluent in both English and Japanese (spoken and written) – able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.

  • Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.

  • Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).

  • Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.

Strategic & Analytical Capabilities

  • Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.

  • Familiarity with regional performance reporting – able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).

  • Comfortable collaborating asynchronously across time zones with English-speaking teams.

Professional Requirements

  • Minimum 2 – 3 years’ experience in paid media, ideally with international campaign management exposure.

  • Strong communicator, with the ability to provide clear written updates and context behind optimizations.

  • (Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.

  • Native, Fluent or Professional Japanese language proficiency

Bonus Skills But Not Essential

  • Experience on NAVER ads

  • Korean language proficiency

Compensation

Additional Information

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