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Brafton

Freelance Paid Search Strategist Japanese – English (North America)

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Remote from
USA, Canada
Salary
Undisclosed
Department
Marketing & Sales
Employment
Contract
Experience
Open level
Published
Apply before
1 Nov 2026
Listing views
37
Application actions
3
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AI Summary

The role, at a glance.

This is a freelance paid-search strategy role focused on planning, managing, and optimizing Google Ads campaigns for Japanese-speaking audiences. The strategist will adapt English ad copy into culturally appropriate Japanese, conduct Japan-specific keyword research, and analyze Japanese search-term data to improve campaign performance. The role requires strategic recommendations on targeting, account structure, messaging, and negative keywords, with reporting aligned to a global PPC framework. It is a remote, asynchronous engagement requiring professional Japanese and English communication skills and at least two to three years of paid-media experience.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThe role requires specialized bilingual PPC expertise, including Japanese-market localization and analytical optimization across several Google Ads campaign types. Because it is freelance and asynchronous, the successful candidate must independently prioritize work and communicate rationale clearly to distributed stakeholders.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianHighly competitive
$102,500
US market range$85k–$120k
AI insightNo salary or rate is disclosed in the posting. The figures are estimated annual USD equivalents for the US market for a mid-level freelance paid-search strategist with Japanese-English localization expertise; actual freelance compensation may instead be structured as an hourly, project, or retainer rate.

Core skills

Skills and capabilities most closely associated with this opportunity.

Google AdsPaid SearchPPC StrategyJapanese LocalizationEnglish-Japanese TranslationKeyword ResearchSearch Term AnalysisPerformance MaxDisplay AdvertisingB2B Marketing
Sample interview questions
How would you adapt an English paid-search campaign for the Japanese market?

I would first clarify the audience, product positioning, conversion action, and brand constraints. Then I would conduct Japanese-native keyword research, localize intent and terminology rather than directly translate phrases, adapt ad copy for cultural relevance, and validate results through search-term and conversion data.

Describe your process for using search-term reports to optimize a Google Ads account.

I segment search terms by campaign, match type, device, audience, and conversion performance to identify high-intent queries, irrelevant traffic, and emerging themes. I add suitable terms as keywords, build negative-keyword lists where appropriate, and document the expected performance impact of each change.

What considerations are important when managing Performance Max alongside Search campaigns?

I define clear conversion goals, ensure high-quality audience and asset inputs, and monitor overlap with core Search coverage. I use reporting and search-category insights to identify gaps, protect high-value branded or exact-match traffic where needed, and evaluate performance against business outcomes rather than clicks alone.

How would you report Japanese regional performance within a global PPC framework?

I would retain common global KPIs such as spend, conversions, CPA, conversion rate, and qualified-lead metrics, while adding Japanese-market context such as localized keyword themes, seasonal behavior, and copy insights. I would provide concise written recommendations that explain what changed, why it matters, and the next action.

How do you collaborate effectively as a freelance strategist across time zones?

I establish expected deliverables, decision owners, reporting cadence, and communication channels at the outset. I provide structured asynchronous updates with completed work, data-backed findings, risks, and questions so stakeholders can make decisions without requiring frequent live meetings.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, casual freelance opportunity. Location doesn’t matter.

Core Competencies

  • Fluent in both English and Japanese (spoken and written) – able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.

  • Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.

  • Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).

  • Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.

Strategic & Analytical Capabilities

  • Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.

  • Familiarity with regional performance reporting – able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).

  • Comfortable collaborating asynchronously across time zones with English-speaking teams.

Professional Requirements

  • Minimum 2 – 3 years’ experience in paid media, ideally with international campaign management exposure.

  • Strong communicator, with the ability to provide clear written updates and context behind optimizations.

  • (Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.

  • Native, Fluent or Professional Japanese language proficiency

Bonus Skills But Not Essential

  • Experience on NAVER ads

  • Korean language proficiency

Compensation

Additional Information

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