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Sales Manager, SMB & Mid-Market

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Remote from
USA
Salary
Undisclosed
Department
Sales
Employment
Full Time
Experience
Director
Published
Apply before
15 Nov 2026
Listing views
23
Application actions
2
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AI Summary

The role, at a glance.

Documo is hiring a remote Sales Manager to lead, hire, onboard, and coach an SMB and Mid-Market SaaS sales team. The manager owns the team’s new-logo ARR quota, pipeline coverage, forecasting, and Salesforce process discipline. Core work centers on methodology-based coaching, call reviews, roleplays, individual development plans, and collaboration with enablement, product marketing, and executive leadership. Candidates need 5+ years of SaaS sales experience, people-management experience, strong Challenger-style sales methodology knowledge, and comfort operating independently in a fast-paced remote environment.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

4/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a high-accountability frontline sales leadership role with direct ownership of team quota attainment, hiring, forecasting, and rep development. Success requires both strategic sales-management judgment and hands-on coaching in a rapidly growing remote SaaS environment.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Highly competitive
$140,000
US market range (per year)$110k–$170k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The yearly compensation estimate is an AI-generated US market estimate for a remote SMB and mid-market SaaS Sales Manager role and may vary by location, team size, variable-pay structure, and experience.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How have you improved a sales team’s performance without relying primarily on activity pressure?

I start with a diagnostic of conversion rates, call quality, pipeline health, and individual skill gaps. I then use targeted call reviews, roleplays, and coaching plans to improve the specific behaviors affecting results, such as discovery depth, multithreading, or objection handling, and measure progress through leading and lagging indicators.

How would you build a reliable pipeline coverage model for an SMB and mid-market team?

I would establish targets by segment, historical conversion rates, average sales cycle, and required pipeline coverage. I would review coverage and stage quality regularly, inspect deal-level next steps and risks, and use those findings to guide rep coaching, lead-routing decisions, and forecast updates.

Describe your approach to onboarding new SaaS sales representatives.

I create a structured ramp plan with clear milestones across product knowledge, customer pain points, sales methodology, systems proficiency, call observation, roleplays, and early pipeline creation. Each new hire receives regular manager feedback and measurable readiness criteria before progressing to greater deal ownership.

How do you use Salesforce data as a coaching tool?

I use Salesforce to identify patterns in pipeline creation, stage conversion, sales-cycle duration, win rates, activity-to-outcome relationships, and forecast accuracy. Rather than treating data as a reporting exercise, I connect it to specific coaching conversations and development actions for each representative.

How would you handle a representative who consistently misses quota but works hard?

I would acknowledge the effort while clearly addressing the performance gap. I would review their funnel, calls, deal strategy, and skill execution to identify root causes, agree on a focused improvement plan with measurable milestones, provide hands-on support, and reassess progress consistently and fairly.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Documo is on a mission to help businesses digitize and streamline their document workflows. As a fast-growing B2B SaaS company, our platform makes it easier to handle unstructured files like faxes and forms through tools like Intelligent Document Processing – turning messy paperwork into structured, usable data. We believe great products start with great people. That’s why we invest in top talent, value strong culture, and prioritize customer success and design excellence.

If you’re excited to do impactful work and want to grow with a team that values innovation, collaboration, and purpose – we’d love to meet you!

Job title Sales Manager – SMB & Mid-Market

Team Sales

Reports to SVP of Sales

Role Purpose

Documo is seeking an experienced Sales Manager to lead our SMB and Mid-Market team. You will own hiring, onboarding, coaching, daily management, and the team’s combined new-logo ARR quota.

We are looking for a great sales coach, not an activity-focused task manager. The ideal candidate has strong SaaS sales experience, a passion for developing talent, and the ability to teach reps how to sell effectively. You will motivate through skill-building and collaboration, and you’ll drive quota achievement by helping the team work smarter. This is a ground-floor opportunity to build Documo’s sales management layer and shape our coaching strategy.

This is a fully remote position. Candidates can be located anywhere in the U.S., but work hours follow Eastern Time business hours.

What we Expect

ARR Quota Ownership

  • Hold full accountability for the team’s combined new-logo ARR quota
  • Manage pipeline coverage models to consistently hit monthly and quarterly targets
  • Report performance, forecast accuracy, and coaching progress to executive leadership

Coaching, Training & Enablement

  • Coach SMB and Mid-Market reps on sales methodology, discovery, objection handling, demos, and negotiation
  • Apply the Documo Sales Playbook and Challenger ICP Persona Playbook in daily selling scenarios
  • Run call reviews and roleplays that give reps specific, actionable feedback
  • Assess each rep’s strengths and gaps and build individual development plans
  • Motivate through skill-building and understanding rather than pressure
  • Partner with Enablement and Product Marketing to refine playbooks, battlecards, and segment messaging

Hiring & Onboarding

  • Own end-to-end recruiting for SMB and Mid-Market reps
  • Design and run a structured, methodology-focused onboarding program
  • Set clear ramp milestones and actively guide new hires to proficiency

Day-to-Day Team Management

  • Lead weekly 1:1s, pipeline reviews, and forecast calls focused on rep development and deal strategy
  • Maintain Salesforce hygiene and set high team standards for process and performance
  • Work with internal teams to resolve deal strategy questions, pricing exceptions, and cross-functional blockers
  • Partner with the SVP of Sales on territory planning, lead routing, and capacity models

What you get

  • Comprehensive benefits, including medical, dental, vision, and 401(k) match
  • Equity in the company
  • The flexibility to work remotely, alongside people who love what they do
  • A seat at the table in building Documo’s sales organization and coaching culture
  • A chance to be part of a company using AI to help healthcare run more efficiently, which leads to better patient care and outcomes
  • A career in the fast-growing health-tech SaaS space

Who You Are

  • 5+ years of SaaS sales experience, including building and managing teams of 5 or more
  • Deep understanding of structured sales methodologies (e.g., Challenger) and the ability to teach them
  • Passionate about coaching, mentoring, and developing sales talent
  • Proven ability to motivate teams through skill-building
  • Strong communicator who builds trust quickly with developing reps
  • Highly organized, with a disciplined approach to onboarding and training cadences
  • Hands-on leader who joins calls, reviews recordings, and coaches in real time
  • Data-driven, using Salesforce metrics as coaching inputs
  • Thrives working independently in a fast-paced, fully remote environment
  • Experience in technical or compliance-heavy sales (e.g., healthcare, HIPAA, APIs) is a plus

Why join Documo?

  • Competitive U.S. benefits: medical, dental, vision, and a 401(k) with a strong match.

  • Annual bonus program based on role and company performance.
  • Annual performance reviews with merit increases.

  • In-person company kick-off to connect, collaborate, and celebrate.

  • Equity opportunities to grow with us.

  • Flexible remote work that fits your life, plus flexible paid time off.

  • Competitive paid parental leave, mental health support, and Employee Assistance Programs (EAP).

  • Be part of a small, fast-growing tech company with a supportive, inclusive, and fun culture.

We celebrate differences.
Documo welcomes applicants from all backgrounds, especially those underrepresented in tech. We do not discriminate based on ancestry, race, place of origin, political belief, religion, marital or family status, physical or mental ability, sex, sexual orientation, gender identity or expression, age, or any other legally protected characteristic. Documo is an equal opportunity employer.

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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