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B2B Event Marketing Manager (6-Month Contract)

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Remote from
USA
Salary
USD 119k–150k / yr
Employment
Contract
Experience
Director
Published
Apply before
17 Nov 2026
Listing views
41
Application actions
2
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AI Summary

The role, at a glance.

Instacart is seeking a B2B Event Marketing Manager for a six-month contract to lead execution of its commercial event calendar. The role owns logistics, vendor and contract management, budgeting, project plans, creative coordination, and post-event measurement for major tradeshows and executive programs. Key events include Cannes Lions, Expo West, and Shoptalk Europe, requiring hands-on experience with high-profile B2B events. The manager will partner closely with Sales, Corporate Communications, Product Marketing, Growth Marketing, and Creative while traveling two to four times during the engagement.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a high-visibility, time-bound role managing multiple complex events with fixed dates, substantial vendor dependencies, and many senior cross-functional stakeholders. Cannes Lions experience and proven ownership of large-scale B2B event delivery are explicitly required.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$134,500
US market range (per year)$115k–$155k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses US base-pay ranges from $119,000 to $150,000 USD depending on permanent work location. Although the posting does not explicitly state a cadence, yearly pay is inferred from the scale of the disclosed US base-pay figures for an experienced B2B event marketing manager. The estimated US market range for this six-month contract-equivalent seniority is $115,000 to $155,000 per year.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
Describe your hands-on experience planning and executing Cannes Lions or another similarly complex global industry event.

I would explain the event's objectives, audience, footprint, vendor structure, budget, and timeline, then describe how I managed credentials, hospitality, programming, creative assets, executive schedules, and contingency planning. I would close with measurable outcomes such as attendance, qualified meetings, pipeline influence, stakeholder satisfaction, and budget performance.

How do you manage several events with overlapping deadlines and different stakeholder groups?

I establish a master event calendar and a detailed workback plan for each event with owners, dependencies, approval dates, budget status, and risk flags. I run regular cross-functional check-ins, maintain a single source of truth, and escalate decisions early when timing, scope, or budget could affect delivery.

What is your process for selecting and managing event vendors?

I begin with a clear scope of work, evaluation criteria, budget guardrails, and service-level expectations. After selection, I negotiate terms, maintain milestone-based payment schedules, track deliverables and invoices, and conduct a post-event review to assess performance and future suitability.

How would you measure the impact of Instacart's B2B event program?

I would align measurement to each event's purpose, combining operational metrics such as budget variance and attendance with commercial measures such as executive meetings, lead quality, opportunity influence, pipeline, and partner engagement. I would also capture qualitative stakeholder feedback and use a consistent reporting framework to compare investments across events.

Tell us about a time an event faced a significant last-minute issue. How did you respond?

I would describe rapidly assessing attendee, brand, financial, and timeline impacts; activating backup vendors or alternate plans; and communicating concise options and recommendations to decision-makers. My priority would be to protect the attendee experience while documenting decisions, maintaining budget control, and conducting a retrospective after the event.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

We’re transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Why this role is on the menu

Instacart’s commercial event calendar, spanning premier industry tradeshows like Cannes Lions, Expo West, and Shoptalk Europe alongside owned executive programs and bespoke cultural hospitality experiences, needs dedicated, hands-on ownership for the next six months. Without this role, event logistics, vendor relationships, and cross-functional coordination across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative go unmanaged at a critical point in our B2B growth. This contract role exists to ensure every Instacart presence at a major industry event is executed with precision, on budget, and with measurable impact. By the end of the engagement, Instacart’s reputation as a sophisticated event marketer in the eCommerce, AdTech, and CPG space will be meaningfully advanced.

What you’ll cook up in your first year

  • Instacart’s B2B event calendar is executed flawlessly across premier tradeshows (Cannes Lions, Expo West, Shoptalk Europe), executive programs, and bespoke hospitality experiences, with every event delivered on time and within budget.
  • Event creative assets are produced in close partnership with marketing, creative, and sales teams, ensuring consistent brand representation across all touchpoints.
  • Project plans, timelines, and budgets are built and maintained per event, giving stakeholders across Sales, Corp Comms, Product Marketing, Growth Marketing, and Creative clear visibility and alignment throughout.
  • A reporting and measurement framework is in place that captures event performance and informs future investment decisions.
  • Vendor and contract relationships are managed efficiently, with invoicing and negotiations handled smoothly to keep event operations running without friction.

The secret ingredients we’re looking for

Must-have pantry staples (Minimum Qualifications)

  • 5 to 10 years of B2B event marketing experience
  • Hands-on Cannes Lions experience required
  • Proven track record managing high-profile tradeshows and industry events
  • Highly organized, with the ability to manage multiple events simultaneously in a fast-paced environment
  • Strong written and verbal communication skills
  • Experience with contract negotiation and vendor invoicing
  • Comfortable with administrative duties and operational support
  • Ability to travel 2 to 4 times during the contract period

Optional garnishes (Preferred Qualifications)

  • Experience with Cvent, Salesforce, Google Sheets, or Excel
  • Experience with events in the eCommerce, AdTech, and/or CPG marketing industries
  • Experience managing large-scale events (100 to 600+ attendees)

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$142,000—$150,000 USD

WA

$136,000—$143,500 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$131,000—$138,000 USD

All other states

$119,000—$125,500 USD

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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