Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Senior Field Marketing Manager, Middle East & Africa
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- Remote from
- EMEA
- Salary
- Undisclosed
- Department
- Marketing & Sales
- Employment
- Full Time
- Experience
- Director
- Published
- Apply before
- 21 Nov 2026
- Listing views
- 26
- Application actions
- 3
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The role, at a glance.
Senior Field Marketing Manager will own regional field marketing and demand-generation strategy for Chainguard across Middle East and Africa markets. The role focuses on building pipeline through account-based marketing, executive events, conferences, webinars, partner activations, and localized global campaigns. It requires close alignment with regional sales, BDRs, channel teams, solutions engineers, and strategic partners. Key priorities include expanding presence in UAE, Saudi Arabia, and South Africa, measuring program ROI, and developing scalable channel-led go-to-market motions. The position is suited to an experienced B2B technology marketer who can independently build a new regional function in a high-growth environment.
Role DNA
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Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin with sales and partner discovery to identify priority accounts, pipeline gaps, market maturity, and local buying dynamics in UAE, Saudi Arabia, and South Africa. I would translate those findings into a quarterly integrated plan combining ABM, executive engagement, partner programs, digital amplification, and relevant industry events, with clear pipeline and conversion targets for each program.
I use agreed campaign and opportunity definitions, track sourced and influenced pipeline, monitor account engagement and stage progression, and review conversion and velocity with sales. I combine attribution data with qualitative feedback from account teams to optimize investment and discontinue programs that do not demonstrate meaningful business impact.
I would segment partners by strategic value, capability, and market coverage, then develop joint business plans for priority partners. Programs would include co-branded campaigns, partner enablement, shared event motions, and clear lead-routing and follow-up processes, supported by reporting that makes mutual pipeline contribution visible.
I retain the core value proposition and proof points while adapting examples, language, channels, event formats, and content to local market priorities. I validate messaging with sales, partners, and customer-facing teams, then test engagement and conversion results to determine which localized elements should scale.
I would establish a shared view of account priorities, pipeline objectives, and success metrics before proposing programs. By using data, listening to territory needs, and providing a practical execution plan with clear ownership, I can build alignment and earn support even when resources and stakeholder priorities differ.
About this role.
Chainguard is the trusted source for open source. By delivering hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, Chainguard helps organizations build faster, stay compliant, and eliminate risk.
Our customers include Fortune 500 enterprises and global industry leaders, including Anduril, Canva, Fortinet, Hewlett Packard Enterprise, OpenAI, Snap Inc., and Snowflake.
Chainguard is venture-backed by leading investors, including Amplify, IVP, Kleiner Perkins, Lightspeed Venture Partners, Mantis VC, Redpoint Ventures, Sequoia Capital, and Spark Capital.
As the Senior Field Marketing Manager for the Middle East and Africa, you will play a key role in driving regional growth across the MEA markets, with a particular focus on UAE, Saudi Arabia and South Africa as our key markets in the region. This is a brand new role at Chainguard, giving you the opportunity to shape the strategy, and put your stamp on something great from day one.
You will own and execute the regional field marketing strategy, partnering closely with Regional Directors, Sales, BDRs, Channel Partners, Channel teams, SEs, and the wider EMEA Marketing team to build pipeline, accelerate deals, and strengthen Chainguard’s presence in the market.
What You’ll Do
Own Regional Demand & Pipeline Growth
- Develop and execute integrated marketing plans aligned to Middle East and Africa pipeline and revenue targets.
- Drive full funnel demand generation across priority accounts and key market segments
- Align marketing initiatives closely with regional sales priorities and account strategies
Execute High Impact Programs
- Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations
- Localise and amplify global campaigns to resonate with regional audiences.
- Leverage digital marketing and ABM strategies to increase engagement and pipeline impact
Drive Strategic Account Engagement
- Partner with Sales teams to identify and activate Tier 1 and strategic accounts
- Build targeted, multi touch campaigns that support complex enterprise buying journeys
- Create personalised engagement strategies that help accelerate opportunities through the funnel
Strengthen Sales & Marketing Alignment
- Act as a trusted marketing partner to Regional Directors, Sales teams, and BDRs
- Align on GTM priorities, territory planning, and campaign execution
- Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity
Build Channel Led Growth
- Build strong, collaborative relationships with Channel Partners and the Channel team as a core part of the role.
- Develop and execute joint marketing programmes with Channel Partners to drive co branded demand generation and pipeline
- Work closely with Channel Sales to identify partner led opportunities and build scalable, repeatable GTM motions across the Middle East and Africa region
- Equip Channel Partners with the tools, content, and campaign support they need to represent Chainguard effectively in market
- Increase regional reach through strategic alliances and ecosystem engagement
Contribute to EMEA Strategy
- Support pan EMEA campaigns, events, and strategic initiatives
- Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across EMEA
Measure, Optimise & Scale
- Track and analyse pipeline contribution, engagement, and ROI metrics
- Use performance insights to continuously optimise programs and investment decisions
- Build scalable processes and frameworks to support regional growth
What We’re Looking For
- 7+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred)
- Experience developing and executing regional marketing programs across Middle East and Africa markets, ideally with a strong understanding of UAE, Saudi Arabia and South Africa
- Proven experience building and growing channel led marketing programmes, ideally within a B2B technology or channel partner ecosystem
- Fluency in Arabic preferred, alongside English
- Strong collaboration skills with Sales, SDR/BDR, Channel Partners, Channel teams, and cross functional teams to drive measurable pipeline outcomes
- Understanding of the cloud native, DevSecOps, or software supply chain security landscape is highly desirable
- Data driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation
- Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation and with external partners
- A builder mentality with the ability to operate effectively in a fast paced, high growth environment, and genuine enthusiasm for building a new region from the ground up
- Willingness to travel approximately 25% across the region for events, partner engagement, and team collaboration
About Us
We live and breathe our company values:
- We are customer obsessed — We focus on delivering solutions to our customers that create value and make their lives better.
- We have a bias for intentional action — We prioritize, plan, try things, and fail fast.
- We don’t take ourselves too seriously (but we do serious work) — We are solving an important problem which takes focus, but we also like to enjoy the journey.
- We trust each other and assume good intentions — We’re transparent with decisions to empower team members to make well informed decisions.
A few of the benefits we offer:
- Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
- Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
- 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
- ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
- 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child’s first year.
If your experience is close but doesn’t fulfill all requirements, please apply. We’re building the best team in technology and are focused on hiring “Chainguardians” with unique backgrounds, perspectives, and experiences.
Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Global Candidate Privacy Notice.
©2026 Chainguard. All Rights Reserved.
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