Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Mid-Market Account Executive, EMEA
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The role, at a glance.
Customer.io is hiring a Mid-Market Account Executive to acquire new B2B SaaS and MarTech customers in the UK and Ireland. The role owns the full sales cycle, including prospecting, discovery, product demonstrations, negotiation, and closing mid-market opportunities. The Account Executive will manage both self-sourced and SDR-supported pipeline, report sales performance, and coordinate handoffs with Customer Success and Technical Support. Success requires at least two years of full-cycle SaaS sales experience, consultative discovery skills, and familiarity with MEDDPICC or a comparable methodology.
Role DNA
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Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I segment accounts by fit, intent, and potential value, then establish clear follow-up SLAs for inbound demand. For outbound, I use focused account lists, multichannel outreach, and weekly pipeline reviews to ensure activity translates into qualified opportunities rather than vanity metrics.
I begin by setting a shared agenda and understanding the prospect's current process, business objectives, and key challenges. I ask impact-focused questions to quantify the cost of the problem, identify stakeholders and decision criteria, and then connect relevant product capabilities to the outcomes they want to achieve.
I would use MEDDPICC to identify gaps, particularly decision process, decision criteria, economic buyer access, and compelling pain. I would work with my champion to map stakeholders and mutual next steps, validate procurement requirements, and create a clear close plan tied to the customer's business timeline.
I first clarify whether price is the real concern or a proxy for value, timing, or implementation risk. I return to the customer’s desired outcomes and quantified pain, demonstrate how the solution addresses those priorities, and collaborate on an option that preserves value rather than immediately discounting.
I maintain detailed CRM notes on goals, stakeholders, use cases, commitments, technical context, and potential risks throughout the sales process. Before handoff, I align internally on the success plan and introduce the customer to the appropriate post-sale partners so expectations, ownership, and next milestones are clear.
About this role.
Hello, I’m Ricci, Sales Manager at Customer.io in EMEA! We’re expanding our sales team in the United Kingdom and Ireland and seeking motivated and successful Account Executives at the Mid-Market level to join us! This role offers a unique opportunity to take your sales career to the next level, with potential for upward mobility.
As an Account Executive, you’ll represent Customer.io to prospective customers and drive growth within key market segments. This is a full-cycle sales role (prospect, demo, close), where you’ll be fielding both inbound and outbound demand.
About Customer.io
Over 9,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.
Responsibilities:
- Pipeline Development and Management: Build and manage a pipeline through self-sourced leads and SDR-supported leads to drive new customer acquisition.
- Full-Cycle Sales Execution: Lead the entire sales process from prospecting and discovery through demo and closing for deals typically under $50,000 ACV, focusing solely on new business acquisition within targeted accounts.
- Customer Needs Analysis and Solution Alignment: Conduct discovery calls to understand customer business challenges and goals. Position Customer.io‘s solutions to meet these needs effectively.
- Collaboration and Cross-Functional Feedback: Work closely with the SDR team for lead quality feedback and collaborate with Customer Success and Technical Support for a smooth hand-off post-sale.
- Performance Tracking and Reporting: Own and report on individual sales metrics, including pipeline status and progress towards targets, to support informed decision-making.
- High-Volume Prospecting: Engage in consistent cold and warm outreach to build and maintain a healthy top-of-funnel pipeline.
- Client Relationship Development: Nurture relationships within mid-sized accounts to uncover business needs and drive growth opportunities.
Qualifications:
- Experience: 2+ years of experience in full-cycle B2B SaaS or MarTech sales, handling mid-market accounts
- Location: We are currently hiring for positions based in the UK and Ireland. Candidates must be located in one of these regions to be considered for the role.
- B2B SaaS or MarTech Experience: Proven success in new customer acquisition and closing deals within the B2B SaaS space, preferably MarTech
- Sales Methodology: Familiarity with MEDDPICC or a similar framework that supports consultative selling and discovery to close.
- Communication Skills: Excellent written and verbal communication skills, with a professional and engaging presence to build rapport with new prospects.
- Problem Solving: Strong ability to identify customer business needs and position relevant solutions effectively to drive acquisition
- Deal Focus: Primarily handles mid-market accounts with shorter sales cycles and lower ACV deals
- Support: Works closely with our SDR team for lead generation, with a balance between inbound and self-sourced opportunities
Compensation & Benefits
We believe in transparency. We are offering a compensation package of $95,000 base + $95,000 variable for a total $190,000 OTE USD (or equivalent in local currency), subject to market rate adjustment. In addition to base salary, this role includes an equity grant in the form of stock options, so you share in the success you help build.
We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.
Our Process
No gotchas, no trick questions – just a clear, human process designed to help both of us make an informed decision.
- 30-minute video call with Recruiter
- 45-minute video call with Hiring Manager
- 60-minute Mock Call w/ Hiring Team
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
Join us!
Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!
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