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Strategic Sales Director, EMEA

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Remote from
UK
Salary
GBP 215k–230k / yr
Department
Sales
Employment
Full Time
Experience
Director
Published
Apply before
25 Nov 2026
Listing views
31
Application actions
3
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AI Summary

The role, at a glance.

Cresta is hiring a founding Strategic Sales Director to build enterprise business across EMEA, beginning with the UK market. The role owns complex end-to-end SaaS sales cycles, from prospecting and executive discovery through proposals, contract negotiation, and closing. This leader will sell conversational AI and contact-center technology to large enterprises while partnering closely with Product, Marketing, Customer Success, and Engineering. Success requires a proven record of exceeding enterprise sales quotas, influencing C-level stakeholders, and helping shape a scaling startup's regional go-to-market strategy.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior founding sales role involving high-value, complex enterprise deals and responsibility for creating regional sales momentum. It demands strategic executive selling, commercial negotiation, and independent execution in a fast-moving startup environment.

Salary analysis

Estimated compensation compared with the broader UK market for similar roles.

Estimated job median (per year)Market rate
£222,500
UK market range (per year)£200k–£280k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses an OTE range of £215,000–£230,000 plus equity. The posting does not explicitly state an annual cadence, but yearly compensation is inferred from the senior enterprise-sales role and the OTE amount. Estimated UK market OTE for a strategic enterprise SaaS sales director is £200,000–£280,000 per year.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
Describe a complex enterprise SaaS deal that you took from initial outreach through closing.

I would explain the account context, stakeholders, business problem, qualification process, mutual action plan, commercial strategy, and measurable result. I would emphasize how I aligned executive sponsors, technical evaluators, procurement, and legal to maintain momentum.

How do you create a compelling business case for an AI platform with a C-level buyer?

I start with the customer's strategic priorities and quantify the operational or revenue impact of the current problem. I connect platform capabilities to measurable outcomes, validate assumptions with stakeholders, and present a phased value realization plan with clear success metrics.

What is your approach to navigating a stalled enterprise sales cycle?

I identify whether the blocker is urgency, stakeholder alignment, technical risk, procurement, or budget. I then re-establish a mutual action plan, engage the appropriate executive sponsors, address outstanding risks directly, and create a clear path to a decision.

How have you partnered with product and engineering teams during a strategic deal?

I provide structured customer feedback, clarify the business impact and deal requirements, and distinguish essential commitments from exploratory requests. I coordinate customer conversations carefully so internal teams can validate feasibility without creating unrealistic expectations.

How would you build Cresta's strategic pipeline in the UK and wider EMEA?

I would prioritize accounts with high-volume customer interactions, clear AI transformation initiatives, and accessible executive sponsors. I would combine account-based outreach, relevant industry use cases, partner relationships, and disciplined qualification to build a focused pipeline of winnable strategic opportunities.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

As a founding Strategic Sales Director you will focus on some of the largest companies in EMEA, working on big strategic deals that will change the trajectory of the company. You’ll identify and articulate how Cresta can unlock significant value for our customers, build relationships with key executives and evangelize cutting edge AI technology. As an early member of the team at a growing startup, you’ll have the opportunity to help define our sales process, participate in regional expansion strategy and help build the EMEA region, starting with success in the UK.

This is a high-impact, high-visibility role for someone who thrives in a fast-paced startup environment and is passionate about using cutting-edge AI to solve real-world business challenges. You’ll help shape our sales strategy, influence cross-functional priorities, and contribute to building a high-performing, customer-obsessed sales culture.

Responsibilities:

  • Own the sales experience while building and managing relationships with key decision-makers and executives
  • Run complex sales cycles from initial contact to close
  • Prospect for new clients, design product presentations and business cases, develop and deliver proposals, negotiate and close contracts
  • Develop a command of the Cresta product, the Contact Center market, our unique competitive differentiators, and our customers’ needs
  • Partner closely with Product, Marketing, Customer Success and Engineering to deliver an exceptional customer experience
  • Own and hit your number

Qualifications We Value:

  • 7+ years of SaaS software sales experience at an enterprise level, with referenceability of consistently delivering to sales quotas in this time
  • Experience negotiating, structuring and executing complex enterprise-level agreements
  • Prior experience leading cross-functional teams through large deal close processes
  • Ability to articulate contractual, technical, and financial value points to customers, including C-level executives
  • Excellent communication and presentation skills with experience presenting to C-level executives
  • Ability to be in London easily, often at short notice. Also, the ability to travel domestically and internationally up to around 25% of the time

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Paid parental leave for all new parents welcoming a new child
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • 20 days of vacation time to promote a healthy work-life blend

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.

OTE Range: $215,000 – $230,000 Pound Sterling + Offers Equity

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

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