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Sales Development Representative, APAC

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Remote from
Australia
Salary
Undisclosed
Department
Sales
Employment
Full Time
Experience
Open level
Published
Apply before
28 Nov 2026
Listing views
28
Application actions
3
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AI Summary

The role, at a glance.

Cresta is hiring a Sales Development Representative to build APAC pipeline through outbound prospecting and inbound lead qualification. The role focuses on personalized multichannel outreach, account research, executive-level conversations, and close coordination with Sales and Marketing. The successful candidate will help create target-account lists, book qualified meetings, and achieve monthly opportunity and pipeline quotas. It suits an early-career, resilient sales professional with at least six months of relevant experience and the ability to work at high volume. The position is remote in Australia, with Melbourne residency and Australian work rights required.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

3/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

4/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is an early-career SDR role, but it demands consistent quota attainment, high-volume outreach, and confident conversations with senior prospects across diverse APAC markets. Success relies heavily on resilience, prioritization, and rapidly refining messaging based on results.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Highly competitive
$60,000
US market range (per year)$50k–$70k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary range is disclosed. Estimated annual USD market compensation for an early-career SDR is approximately $50,000–$70,000, with a $60,000 median; variable compensation may increase total earnings. This is an AI estimate, not verified salary research.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you create an outbound prospecting plan for a new APAC target segment?

I would first define the ideal customer profile, identify priority industries and accounts, and research relevant decision-makers and business triggers. I would then build a multichannel sequence using personalized email, calls, and social outreach, monitor conversion metrics, and refine the message based on responses and meetings booked.

Tell us about a time you handled repeated rejection in a sales or customer-facing role.

I treat rejection as useful feedback rather than a personal setback. I review whether the targeting, timing, or value proposition can improve, continue working the next opportunities with the same energy, and share recurring objections with the team so our messaging becomes stronger.

How would you personalize an email to a senior prospect without spending too much time on research?

I would use a repeatable research framework focused on the prospect's company priorities, role, recent announcements, and likely customer-experience challenges. I would reference one relevant observation, connect it to a concise Cresta value proposition, and end with a clear, low-friction request for a conversation.

What metrics would you use to evaluate the effectiveness of your outreach?

I would track activity volume, delivery and open rates where available, reply rates, positive response rates, conversations, meetings booked, qualified opportunities, and pipeline created. I would review results by segment and channel to identify which accounts, messages, and sequences produce the strongest conversion.

How would you work with account executives after booking a meeting?

I would provide concise context on the account, stakeholders, outreach history, stated pain points, and the reason the prospect agreed to meet. After the meeting, I would gather feedback on lead quality and objections so I can improve qualification and prioritize similar accounts more effectively.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

As a Sales Development Representative in APAC, you will be responsible for building the sales pipeline through outbound prospecting and inbound qualification across a diverse set of APAC markets. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team.

This role requires someone who can communicate effectively across APAC markets. We are looking for driven professionals with sound business acumen, strong technical aptitude, and natural sales instincts to join our fast growing sales organization.

This role is based in Melbourne, Australia.

Responsibilities:

  • Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach across APAC markets
  • Write effective and compelling messaging to engage targeted accounts
  • Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
  • Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
  • Partner with account executives to help generate meetings and sales pipeline
  • Create and prioritize target account and contact lists
  • Conduct high level conversations with executives in prospect accounts
  • Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated
  • Assist with drafting sales pitches, presentations, reference material, and other documents as required

Qualifications We Value:

  • 6+ months prior sales experience (within a Software/High Tech company preferred)
  • Based in Melbourne, Australia, with full working rights in Australia
  • Experience working with or selling into APAC markets preferred
  • Ability to work in a time-sensitive and high-volume environment
  • Highly competitive personality
  • A positive attitude: You’re a team player and you’re resilient in the face of challenges and are not afraid to hear “no thank you!”
  • Self-starter always looking for ways to do your job better. When you see an opportunity, you jump on it
  • Strong organizational skills with ability to effectively prioritize
  • Articulate with strong business acumen
  • You’re a clear, concise, and compelling storyteller across written, verbal, and visual
  • Prior customer-facing experience in sales, hospitality, retail, contact center, or high-performance environments is a plus

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Paid parental leave for all new parents welcoming a new child
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • 20 days of vacation time to promote a healthy work-life blend

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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