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Junior Ads Specialist

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Remote from
EMEA
Salary
Undisclosed
Employment
Full Time
Experience
Senior
Published
Apply before
3 Dec 2026
Listing views
18
Application actions
1
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AI Summary

The role, at a glance.

This junior performance-marketing role supports the setup, monitoring, and optimization of paid advertising campaigns across Canonical’s marketing organization. The specialist will work with platforms such as Google, LinkedIn, and Meta, track campaign performance and budgets, and contribute to lead-generation activity. The role also involves using automation and AI to improve advertising outcomes and develop the company’s adtech stack. It is a remote EMEA position reporting to the Growth Engineering Manager and requires strong collaboration, experimentation, and data-driven prioritization.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

3/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

3/5
GuidedFull ownership

Communication Load

4/5
IndependentCollaborative
AI insightThe role requires practical multi-platform advertising knowledge, analytical judgment, and continual experimentation, but it is positioned at a junior level with support from the marketing team. Managing budgets and lead-generation performance creates a moderately fast, results-oriented workload.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Highly competitive
$55,000
US market range (per year)$40k–$70k
AI insightNo employer salary is disclosed. The annual cadence and USD market estimate are inferred for a junior paid-media specialist role; actual compensation will vary substantially across EMEA locations, experience, and Canonical’s global compensation framework.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you evaluate whether a paid lead-generation campaign is successful?

I would first confirm the campaign objective and tracking setup, then review lead volume, cost per lead, conversion rate, lead quality, and downstream pipeline indicators where available. I would compare results with targets and historical benchmarks before recommending changes.

Describe how you would approach an underperforming Google Ads campaign.

I would audit conversion tracking, search terms, keywords, bids, audience settings, ad relevance, landing-page alignment, and budget allocation. I would prioritize the highest-impact hypotheses, run controlled tests, and document results before scaling effective changes.

What is the purpose of A/B testing in paid advertising?

A/B testing isolates one meaningful variable, such as an audience, message, creative, or landing-page element, to determine which version performs better against a defined metric. It supports decisions based on evidence rather than assumptions.

How would you manage several campaign requests with competing deadlines?

I would clarify the business objective, expected impact, deadline, dependencies, and required effort for each request. I would then prioritize work by commercial impact and urgency, communicate trade-offs early, and maintain a clear execution plan.

How can automation and AI improve paid-media operations?

Automation can reduce repetitive work in reporting, budget monitoring, alerts, and campaign checks. AI can help identify patterns, generate test ideas, and support creative variations, while performance decisions should still be validated with reliable data and human review.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

The role of a Junior Ads Specialist at Canonical

Canonical has provided developers with open source since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We’re on the look out for a performance marketing manager to join our team and own our paid strategy.

The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.

The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you’re motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you.

This role sits in the Marketing team reporting to the Growth Engineering Manager.

Location: This role will be based remotely in the EMEA region.

What your day will look like

  • Support marketing team members with setting up and monitoring paid ads campaigns
  • Monitor paid ads performance and budgets across the Marketing team
  • Build on automation and AI to improve paid ads performance
  • Develop Canonical’s adtech stack to industry leading standard

What we are looking for in you

  • Proficiency with all ad platforms (Google, LinkedIn, Meta…)
  • Familiarity with campaign tracking and analytics tools
  • Experience driving successful lead generation campaigns.
  • Experience with A/B testing and data-driven decision making.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • A growth mindset – someone who is not afraid to think big and take on risks
  • Engagement with the latest trends in marketing technology
  • Willingness to travel up to 4 times a year for internal events

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, you can ask in the later stages of the recruitment process.

🏠Fully remote working environment – we’ve been working remotely since 2004!
📚Personal learning and development budget of 2,000 USD per annum
💰Annual compensation review
🏆Recognition rewards
🏝 Annual holiday leave
👶Parental Leave
🧑‍💼Employee Assistance Programme
🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
✈️Priority Pass for travel and travel upgrades for long haul company events

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004.​ Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

#LI-remote

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This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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