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Binance Accelerator Program- VIP & Institutional Sales
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About this role.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
About Binance VIP & Institutional Team
Built by the world’s largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top-tier services to the most influential players in the crypto industry.
Our team serves the most sophisticated trading users and participants in the trading and investment industry and we offer you an opportunity to build your portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast paced and high pressure environment, we encourage you to apply in!
Responsibilities
- Proactively acquire and onboard new VIP and institutional customers across several regions, taking ownership of your own sales targets and pipeline.
- Build trust and develop strong, long-term relationships with global VIP and institutional clients.
- Identify and qualify high-potential prospects, including HNWIs, professional traders, family offices, asset managers, hedge funds, proprietary trading firms, and other sophisticated market participants.
- Develop new client acquisition strategies using data-driven insights, market intelligence, experimentation, and learnings from experience.
- Leverage AI tools extensively across the entire sales process, including prospect research, lead generation, qualification, outreach, personalization, CRM management, data analysis, reporting, and follow-up.
- Collaborate with colleagues across different departments and teams, adapting communication and client strategies to different cultures and business environments.
Requirements
- 1-2 years of experience in sales, finance, business development, marketing or a related field.
- Strong proactive hunter mindset, with the ability to identify, engage, qualify, and build relationships with high-potential prospects.
- Understanding of sales roles, sales targets, pipelines, and performance metrics, with prior sales or business development experience is highly desirable.
- Experience at an online brokerage, financial institution, fintech, crypto company, wealth management firm, or other financial-services business is highly desirable.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Strong communication skills, client-management ability, relationship-building skills, and commercial awareness.
- Foundational understanding of financial markets is preferred, either through professional experience or education, such as a Bachelor’s or Master’s degree in Business, Finance, Economics, or a related field.
- Experience acquiring, managing, or servicing HNWIs, professional traders, or institutional clients is highly desirable.
- The ability and willingness to use AI tools is an absolute requirement for this position.
Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Sample interview questions
I would define ideal client profiles by segment, such as HNWIs, proprietary trading firms, hedge funds, and market makers, then use market activity, product fit, assets, and engagement signals to prioritize accounts. I would maintain a structured CRM scoring model and focus outreach on prospects with the strongest likelihood of activation and long-term value.
I would use AI to accelerate account research, summarize market and company information, identify relevant outreach angles, draft personalized messages, and prepare call briefs. I would validate outputs, protect confidential information, and keep the final messaging accurate, compliant, and genuinely relevant to each prospect.
I would first understand the prospect's trading model, operational needs, risk concerns, and decision process. I would provide clear, factual information about relevant institutional solutions, listen carefully to objections, involve the appropriate internal specialists, and follow through consistently without overstating capabilities.
I would track qualified opportunities, conversion rates by stage, meeting-to-onboarding rate, sales-cycle length, pipeline coverage against target, activity quality, and activated-client value. Reviewing these metrics regularly would help me identify bottlenecks and adjust prospecting and follow-up priorities.
I would research the client's market context and communication preferences, use clear professional English, avoid assumptions, and adapt the pace and level of detail to the stakeholder. I would also confirm expectations, document next steps precisely, and coordinate with regional colleagues when local context is important.
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