Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
VIP & Institutional Sales
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About this role.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
About Binance VIP & Institutional Team:
Built by the world’s largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top-tier services to the most influential players in the crypto industry.
Our team serves the most sophisticated trading users and participants in the trading and investment industry and we offer you an opportunity to build your portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast paced and high pressure environment, we encourage you to apply!
What You’ll Do:
- Acquiring and developing trusting relationships with a portfolio of major clients (global institutional/VIP clients).
- Expanding relationships with existing customers through sustained communication and a deep understanding of their needs.
- Building a portfolio of key customers, formulating management strategies, and tracking their status.
- Analyzing client behavior to identify pain points or hidden needs that unlock greater business opportunities, articulating and presenting these opportunities internally, and proactively pursuing and closing such clients externally from prospect to close.
- Working closely with various departments to deliver optimal key-client service solutions and provide product feedback.
What We’re Looking For:
- Sales experience in customer acquisition/origination, with a clear track record against sales KPIs.
- Proficient in the use of a CRM tool.
- Ability to work autonomously within a sales team, with experience collaborating across regional sales teams and attending/hosting events to acquire new customers.
- 3+ years of work experience in a sales and client services function, with an international financial background in banking, investments, or FX sales — or equivalent demonstrated capability.
- Demonstrated ability to manage and grow relationships across segments such as institutional clients, financial intermediaries, HNW/UHNW individuals, prop trading firms, private bank clients, brokers, futures institutions, and commercial banks.
- Strong communication skills and flexibility across varied situations, excellent relationship-maintenance and sales skills, and the ability to work under pressure.
- Passionate about digital assets; industry experience would be an advantage.
- Fluency in English is required to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Role DNA
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Sample interview questions
I begin by mapping the client’s business model, decision makers, trading or investment needs, and operational constraints. I maintain a structured engagement plan, bring relevant internal specialists into discussions, and use regular value-focused reviews to identify expansion opportunities.
I qualify the opportunity against strategic fit, urgency, stakeholders, and commercial potential before developing a tailored outreach plan. I then run discovery, align the right solution and internal teams, address due-diligence concerns, and maintain clear next steps until the agreement is completed.
I use CRM data to maintain accurate pipeline stages, forecast outcomes, prioritize high-value opportunities, and identify inactivity risks. Reviewing conversion rates and engagement patterns also helps me refine outreach and account-growth strategies.
I would first clarify the underlying business requirement and assess its commercial and strategic importance. I would communicate transparently with the client, coordinate with product and service teams on viable alternatives, and provide structured feedback to support a longer-term solution.
Institutional digital assets combine sophisticated market participants, evolving infrastructure, and complex client requirements. I am motivated by the opportunity to help clients access reliable solutions while building long-term partnerships in a high-growth financial-services segment.
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