Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Manager, Sales Development – EMEA
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About this role.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google’s Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
RESPONSIBILITIES
- Hire, onboard, and develop exceptional SDR talent
- Build & iterate on a data-driven Outbound & Inbound strategy
- Foster a winning culture of high accountability and performance
- Motivate the team through lucrative incentives and contests
- Uplevel SDRs and help them grow into our future AEs and managers
- Report on SDR KPIs to ensure that KPIs and SLAs are hit daily
- Partner cross-functionally with Marketing, Revenue Operations, and Sales on key initiatives
QUALIFICATIONS
- 2+ years of sales / SDR leadership experience in a high-growth technology company
- Located in London and willing to commute to the office 2x per week
- Deep understanding of modern SDR processes and tools such as Gong, LinkedIn Sales Nav, SFDC, Centralize, Clay, LeadIQ, and Zoominfo.
- Experience executing an outbound multichannel strategy and optimizing playbooks
- Consistent track record of exceeding quota while both leading a team and as an individual contributor
- Strong analytical experience with experience managing pipeline goals and forecasting
- Experience partnering with AEs, Marketing, and RevOps to align on ICP, messaging, internal processes, etc.
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).
Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.
Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Sample interview questions
I would start by segmenting the ICP by market, industry, company size, and buying signals. I would define messaging and channel sequences for each segment, test them against conversion metrics, and scale the playbooks that generate qualified pipeline efficiently.
I track leading indicators such as activity quality, contact rates, reply rates, meetings booked, and meeting-to-opportunity conversion, alongside pipeline contribution. I use these metrics to identify whether a problem sits with targeting, messaging, execution, qualification, or sales handoff.
I first diagnose the performance gap through call reviews, activity data, and pipeline outcomes. I then agree on a focused improvement plan with measurable weekly milestones, targeted practice, and regular feedback, while ensuring the SDR has the tools and support needed to succeed.
I would establish a recurring operating cadence to review ICP quality, campaign performance, lead routing, conversion rates, and pipeline attribution. Together, we would prioritize experiments that improve lead quality, speed to follow-up, messaging relevance, and reporting accuracy.
I set transparent expectations, connect daily work to meaningful business outcomes, and recognize both strong execution and learning. Consistent coaching, fair performance standards, team visibility into results, and development opportunities help create accountability while sustaining motivation.
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