Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Sales Director, Performance (m/f/d)
- Remote from
- UK, Germany, Netherlands
- Salary
- Undisclosed
- Department
- Sales
- Employment
- Full Time
- Experience
- Director
- Published
- Apply before
- 14 Dec 2026
- Listing views
- 17
- Application actions
- 1
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About this role.
Berlin, Amsterdam or London based (hybrid or remote)
________________________
Hello👋I am Kate, Lead of Performance Sales at Kayzen. I am now looking for a Sales Director, Performance to join our global team and play a pivotal role in scaling our reach to top app developers 🙌
In this role, you will play a vital role in driving customer satisfaction, fostering long- term relationships and contributing to the overall growth and success of the company. As a growing company and team there is a lot of opportunity for the right candidate to grow and develop with the company.
But wait, you have not heard of Kayzen before?😃
Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. App developers, agencies, media buyers and ad platforms use Kayzen to drive full-funnel outcomes across both screens, from awareness and consideration to installs, purchases and calls. Available through self-serve and managed services, Kayzen combines machine-learning optimisation with bid – and impression-level transparency, granular control over buying decisions, and AI capabilities that connect campaign data to the AI assistants teams already use. Kayzen’s vision is to democratise programmatic marketing by making it accessible to every team. Headquartered in Berlin, Kayzen operates globally.
The Team
You will work with a carefully selected, diverse and globally distributed team from customer success, engineering, data science, design, marketing, product and more. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile ad-tech industry. Sounds interesting?
The Role
As our Sales Director, Performance, your primary focus will be to drive new business from mobile app developers and advertisers.
This is a senior individual contributor role with no direct people management responsibility. You will own your pipeline and sales cycle end-to-end, from opening doors and building relationships to closing new customers.
The leaders in Kayzen’s team who you will closely with are our marketing lead, SDR resources and our customer success lead (onboarding and growing customers you sign and bring on board). Apart from your primary tasks, you are welcome to contribute to multiple areas in the organization such as product, marketing and partnerships. Since our key product and customer success team members are located globally, we are open to a remote setup for this position. For optimal overlap with customers’ time zones and internal teams we prefer candidates based in Berlin, Amsterdam or London who can regularly meet the team in person.
Responsibilities
- Excel at acquiring new app customers (focus: outbound) who generate sticky, sustainable revenue growth
- Actively engage with customers, partners and other market participants to identify and propose new opportunities for revenue growth
- Cooperate with our marketing team to help build our narrative and communication for the target customer profile of App Developers
- Understand customer needs and bring in new ideas to the products teams on how we can expand our offering to add more value for customers
- Continuously identify potential sales and marketing bottlenecks and implement relevant improvements
- Build strong relationships with leaders within the ad-tech industry and key customers and partners. Represent Kayzen at industry events.
- Working closely with the SDR team to build pipeline and create opportunities
- Keep Hubspot up to date and ensure accurate record keeping
Requirements
- 4 -10 years of business development experience in ad-tech or mobile app-development industry is a must
- Previous experience in managing B2B sales or partnerships holistically with complex products or services
- Knowledge of the programmatic landscape and understanding of the performance media sector are essential
- A strong existing network within the mobile app / performance advertising ecosystem, with relationships that can be activated to open doors and build pipeline, is essential
- At least a basic understanding of CTV is required although candidates with real CTV sales experience will be prioritised
- Detail-oriented and process driven with a structured problem-solving attitude and a KPI driven approach.
- Great work ethics, results orientation, persuasiveness and high level of initiative and assertiveness
- Good business acumen with an ability to identify and execute on growth opportunities
- Enjoying working in a fast paced and dynamic start-up environment
What do we offer?
- Exceptional career growth and learning opportunity
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs
- A fun, driven, and multinational team located across Germany, India, Argentina, Israel, Ukraine, Turkey, the UK and more countries
- A flexible work-from-home arrangement
- A 500-dollar home-office setup budget
- A 1000-dollar annual learning and development budget
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Sample interview questions
I would segment accounts by app category, spend potential, growth signals, and programmatic maturity. I would map buying stakeholders, use relevant performance and market triggers to personalize outreach, and run coordinated sequences with SDR and marketing support. I would review conversion metrics weekly and refine targeting and messaging based on pipeline quality.
I start by diagnosing the prospect's acquisition goals, current media mix, measurement challenges, and decision process. I connect platform capabilities to measurable outcomes, validate differentiation with relevant use cases, and involve technical or customer-success partners early when needed. I maintain a mutual action plan that makes commercial, technical, and legal next steps explicit.
I would track target-account coverage, new qualified opportunities, pipeline value, stage conversion, sales-cycle duration, win rate, average contract value, and forecast accuracy. I would also monitor source performance and the time required to move opportunities between stages. These metrics reveal whether the primary constraint is prospecting, qualification, value demonstration, or closing.
I would activate trusted relationships through relevant, value-led conversations while maintaining a repeatable account-based outbound motion. Existing contacts can accelerate early pipeline and market learning, but sustainable growth requires systematic targeting, referrals, events, content collaboration, and disciplined CRM follow-up. I would ensure each relationship is approached with a clear understanding of the customer's business priorities.
Before closing, I would align expectations on use cases, success metrics, implementation needs, and key stakeholders. I would conduct a structured handoff with customer success and remain engaged during early adoption to protect the commercial relationship. I would also synthesize recurring customer feedback for product teams, prioritizing insights that can improve retention and future win rates.
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