Kayzen

Kayzen is a mobile demand-side platform (DSP) operated by Realtime Technologies GmbH. The company describes its purpose as democratizing programmatic advertising by giving marketers greater transparency and control over media buying, costs, and campaign data. Its SaaS platform supports mobile advertising campaigns for apps, agencies, media buyers, brands, and eCommerce businesses.

Kayzen’s platform is designed for customer acquisition, retargeting, and brand-performance campaigns. Advertisers can manage campaigns through self-service tools or use Kayzen’s managed-service option. The company also provides a modular platform that agencies and networks can adapt to create their own programmatic offerings, including white-label experiences for clients.

Campaign capabilities include mobile in-app and mobile web inventory, audience targeting, campaign reporting, and optimization for performance goals. Kayzen says its platform supports multiple campaign pathways, including app-to-app, app-to-web, web-to-app, and web-to-web. Available creative formats include video, display, and native advertising, with options that vary by plan and use case.

The company serves organizations seeking to reach mobile audiences, including app developers, agencies, media buyers, direct advertisers, and eCommerce brands. Its stated use cases include acquiring new users, re-engaging existing audiences, and delivering brand campaigns. The platform offers a user interface and APIs for campaign management and data access; its service models are intended to accommodate teams that want to manage campaigns themselves as well as those seeking support from Kayzen.

Kayzen says it was founded by Tim Koschella, Puneet Gupta, and Servesh Jain, and launched in January 2019. The company’s account of its origins emphasizes a goal of returning transparency and control to advertisers in a mobile advertising market it characterizes as dominated by closed or opaque platforms. Kayzen reports that it began as a self-funded business and later secured venture-capital investment to support its growth.

Kayzen identifies performance, transparency, control, and empowerment as central principles of its platform and mission. Its website describes a team of entrepreneurs, engineers, and advertising-technology specialists working to build products for mobile marketing teams. It also offers educational resources, including the School of Programmatic, to help customers develop their programmatic advertising knowledge.