Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Director, Virtual Engagement
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About this role.
“Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor. Mineralys is headquartered in Radnor, Pennsylvania. For more information, please visit https://mineralystx.com. Follow Mineralys on LinkedIn, Twitter and Bluesky”
Mineralys is a fully remote company.
Reporting to the Senior Director, US Field Excellence, the Director, Virtual Engagement will play a critical role in enabling Mineralys’ first commercial launch. This leader will build a new virtual engagement capability that covers open and remote territories and extends reach to priority HCPs the field cannot see often enough.
The Director will lead the virtual engagement team, and will work closely with field sales leadership, field sales, marketing and the field sales excellence.
Key Responsibilities
Model & Launch
• Design the virtual engagement model, including staffing approach, coverage rules and the triggers for covering vacant territories.
• Recommend whether to staff the team through a vendor or with employees, and build the business case.
• Stand up the team for launch, including hiring or vendor selection, onboarding and certification with Training & Effectiveness.
Coverage & Field Partnership
• Cover vacant territories within a set number of days and hand accounts back cleanly when a TM is hired.
• Reach priority HCPs in remote and low-access areas through phone, video and approved digital channels.
• Agree on account ownership and hand-off rules with NSDs and RSDs for shared accounts.
Omnichannel & Compliance
• Coordinate virtual outreach with Marketing omnichannel programs so HCPs get one consistent experience.
• Use only approved content and channels, with Compliance, Legal and Medical guardrails in place.
• Capture all virtual interactions in CRM, working with Field Operations.
Performance & Leadership
• Report reach, frequency and hand-offs in uncovered accounts, and the business results they drive.
• Manage the vendor contract and budget, or lead and coach the employee team directly.
• Refine the model as the field grows, shifting coverage to where it adds the most.
Qualifications
• Bachelor’s degree required.
• 8+ years of pharma/biotech experience, including 3+ years leading virtual, inside sales or omnichannel engagement teams.
Skills and Attributes
• Experience building or managing a virtual sales team, either in-house or through a vendor partner.
• Field experience as a sales representative or first-line sales leader preferred.
• Working knowledge of approved-content rules and compliance requirements for remote HCP engagement.
• Experience managing vendors, contracts and budgets.
• Excellent interpersonal and communication skills, with a record of building trust with field sales leaders.
• Builder mindset: comfort navigating ambiguity, creating structure and building scalable processes in a fast-paced, high-growth environment.
• Cardiovascular, renal or primary care experience preferred.
Travel
• This position requires up to 15% travel. Frequently travel is outside the local area and overnight.
US Salary Range: $180,000 – $215,000
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Sample interview questions
I would begin by segmenting territories and HCPs by access, clinical priority, opportunity, and field coverage gaps. I would define coverage triggers, contact cadences, channel rules, ownership boundaries, and handoff criteria, then pilot the model with clear reach, frequency, conversion, and field-satisfaction metrics.
I ensure teams use only approved content, approved channels, and documented workflows established with Compliance, Legal, Medical, and Field Operations. I would embed compliance requirements into onboarding, certification, CRM documentation, quality monitoring, and ongoing coaching.
I would assess launch speed, required expertise, control over training and compliance, scalability, technology needs, total cost, management capacity, and expected duration of the capability. The recommendation would include a business case with service-level expectations, risk controls, and measurable performance outcomes.
I would jointly establish transparent account ownership, outreach rules, handoff standards, and escalation paths before deployment. Regular performance reviews, shared CRM visibility, and feedback loops would help demonstrate that virtual engagement expands field capacity rather than competes with it.
I would track HCP reach, frequency, channel mix, quality of interactions, time to cover vacant territories, handoff completion, and activity documentation. I would connect these leading indicators to business outcomes such as account progression, access improvement, field productivity, and launch performance.
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