Public Relations Manager Salary in Australia

Public Relations Manager roles in Australia offers an engaging career path in Australia's professional environment. This role balances technical proficiency with innovation, providing competitive remuneration. The position supports ongoing professional development and career advancement.

Tax rate
Approx. 32%
Demand
Stable
Last updated
21 Feb 2025
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Role overview

The Public Relations Manager is responsible for developing and implementing effective communication strategies that enhance the organization's public image. This role requires strong skills in media relations, crisis management, and stakeholder engagement. The PR Manager oversees the creation of press releases, speeches, and promotional materials while continuously monitoring public perception and media coverage. They also work closely with executives to ensure that messaging is consistent across all channels. The ability to analyze trends and measure the effectiveness of campaigns is essential for adapting strategies and achieving desired outcomes. Additionally, the PR Manager must foster relationships with journalists, influencers, and industry peers to enhance visibility and reputation.

Annual Salary – 2025

High accuracy
44 recent reports confirm data accuracy
Β· Upd: 21 Feb 2025
Average Salary $70,700

Junior Level

$42,420 - $56,560

Experience: 0-2 years

Middle Level

$56,560 - $84,840

Experience: 3-5 years

Senior Level

$84,840 - $127,260

Experience: 6+ years

Estimated Take-Home Pay

Expected monthly income after standard tax deductions (approx. 32%)

$4,006


Hourly Rate

$28.89 - $39.09 per hour

Based on 40-hour work week, rates may vary by region and company


Healthcare

Comprehensive medical, dental and vision insurance coverage for you and your family

Approx. $4,949 per year


Annual Bonus Range

Typical performance-based annual bonus range

$7,070 - $10,605


Equity Bonus

Company equity compensation based on local market standards and company policy

Up to $7,070


Total Housing Budget

Recommended monthly spending on rent/mortgage and utilities

Up to $1,200


Retirement Savings Target

Recommended monthly retirement account contribution

$900


Recommended Emergency Fund

Financial safety net for unexpected expenses and life events

$17,675 - 35,350


Monthly Savings Targets

Recommended amount to set aside each month for your financial security and future goals

Approx. $1,800

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Education Requirements

Bachelor's in Public Relations/Communications

Professional Certifications

Accredited in Public Relations (APR)

Training & Development

  • Comprehensive onboarding program with mentorship opportunities
  • Collaborative learning environments with peer programming
  • Professional development funds for courses and conferences

Required Skills

Core Skills

Media Relations Writing Skills Crisis Communication

Trending Skills

Digital PR Social Media Management

Emerging Skills

Data Analytics for PR Influencer Partnerships

Specifics

Work Environment

Office or Hybrid

Tools

Media monitoring tools Press release distribution Social media platforms

Collaboration

Marketing and Communications teams

Time Zones

Flexible working hours

Benefits

Common Benefits

Health Insurance
Paid Time Off
Remote Work Options
Professional Development
Mental Health Support
Flexible Hours
Home Office Allowance

Additional Benefits

Stock Options
Performance Bonuses
Health and Wellness Programs
Home Office Setup
Internet Allowance
Coworking Space Access
Learning & Development Budget
Conference Attendance

Similar Positions

No positions similar to Public Relations Manager found in Australia

Cross-Country Pay Scale

Explore Public Relations Manager salaries worldwide. Below you'll find a comparison of average annual compensation in different countries relative to the base rate in Australia ($70,700).

Frequently Asked Questions

What is the average Public Relations Manager salary in Australia?

The average salary for a Public Relations Manager in Australia is $70,700 per year. Entry-level positions (Junior Level) start at $42,420 - $56,560, while experienced professionals (Senior Level) can earn up to $84,840 - $127,260.

What skills are required for a Public Relations Manager role?

Core skills include Media Relations, Writing Skills, Crisis Communication. Trending skills are Digital PR, Social Media Management, while emerging skills focus on Data Analytics for PR, Influencer Partnerships.

What is the job market outlook for Public Relations Managers?

The job market shows high demand with 15% annual growth. Remote work opportunities are increasing, with high availability across various job platforms. Key industries include Finance, Technology, Cybersecurity, Robotics, Quantum Computing, Data Analytics, Cloud Computing, E-commerce.

What benefits are typically offered to Public Relations Managers in Australia?

Common benefits include Health Insurance, Paid Time Off, Remote Work Options, Professional Development. Additional benefits may include Stock Options, Performance Bonuses, Health and Wellness Programs, Home Office Setup.

What roles are similar to Public Relations Manager?

Similar positions to Public Relations Manager include Public Affairs Manager, Media Relations Manager, Communications Manager, PR Director. These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization.

What is the hourly rate for Public Relations Managers in Australia?

Based on a standard 40-hour work week, Public Relations Managers in Australia typically earn between $28.89 and $39.09 per hour per hour. Rates may vary depending on location, experience level, and specific employer.

What are the core and trending skills for Public Relations Managers?

Core skills essential for Public Relations Managers include Media Relations, Writing Skills, Crisis Communication. The most in-demand trending skills currently are Digital PR, Social Media Management. Professionals looking to stay competitive should also keep an eye on emerging skills like Data Analytics for PR, Influencer Partnerships.

About Salary Data

Our salary data is compiled from trusted sources including:

Additional market insights from:

Note: Salary ranges are approximate and may vary based on location, experience, skills, and other factors. Data is regularly updated to reflect current market conditions.

Currency rates updated: Feb 27, 2025, 00:02 UTC

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