Luigi Lamedica
Luigi Lamedica

Regional Sales Director | Enterprise SaaS, Network Automation & Digital Twins

Open to offers · Member since 26 Oct 2026
Location
Rome, Italy
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Lead

About

Professional summary

I am a senior commercial leader and go-to-market director with more than 25 years of experience expanding enterprise SaaS, network software, OSS/BSS, and digital infrastructure solutions across Southern Europe. I work with telecommunications operators, enterprises, financial institutions, energy companies, and public-sector organizations.

I combine sales leadership with an Electronics Engineering and Telecommunications background, enabling me to engage credibly with CIOs, CTOs, CISOs, network leaders, and infrastructure stakeholders. My experience as an Interim IT Director also gives me firsthand understanding of buyer-side procurement, technology risk, cybersecurity, and operational priorities.

I have built and scaled territories from zero, including Italy for Sitetracker and Southern Europe for vHive. I have delivered new ARR, enterprise framework agreements, and complex multi-country transformation deals through direct sales, channel ecosystems, and strategic partnerships.

My strengths include enterprise account development, MEDDIC/MEDDPICC qualification, value-based selling, pipeline governance, P&L ownership, and cross-functional leadership. I have developed indirect routes to market with Tier-1 system integrators, distributors, and telecom partners including TIM Enterprise and Fastweb Enterprise.

I specialize in positioning AI-driven digital twins, network automation, infrastructure discovery, cybersecurity, and SaaS platforms for complex regulated environments. I am experienced in navigating public-sector procurement, Consip and MEPA frameworks, Golden Power compliance, and structured proof-of-value engagements.

I am a native Italian speaker and fluent in English and Spanish, with advanced French proficiency. I lead regional commercial execution across Italy, Spain, Portugal, Greece, and broader Southern European markets.

Skills

27 capabilities

Tech stack & tools

Working toolkit

Data Stores

Experience

Career history

Regional Sales Director (Southern Europe) vHive

Hand-picked by the CRO to lead vHive's zero-to-one expansion across Italy, Spain, Portugal, and Greece. Defined the regional go-to-market strategy and built the execution model from scratch, embedding MEDDIC qualification into opportunity management.

Built C-level relationships and target-account plans across Tier-1 mobile network operators and TowerCos, including Inwit, TIM, MasOrange, and TOTEM. Secured two strategic proof-of-value agreements and worked with Product, Legal, and Customer Success teams to localize the AI-driven infrastructure digitization platform for regional customer and regulatory requirements.

Key Account Director – Enterprise & Government ZTE Italia

Led the newly established Enterprise & Government Business Unit, expanding ZTE Italia beyond its traditional carrier business. Delivered €15M in new contract value within 18 months across enterprise and public-sector accounts.

Won large framework agreements through Consip and MEPA, positioning ZTE as a technology partner for national public infrastructure initiatives. Designed and executed a tiered indirect partnership program, onboarding three Tier-1 system integrators and distributors, while establishing go-to-market partnerships with TIM Enterprise and Fastweb Enterprise.

Directed the commercial positioning of the Internal Cybersecurity Lab, helping address national Golden Power compliance requirements and build confidence among institutional stakeholders.

Country Lead (Enterprise Account Executive) Sitetracker

Served as the first local hire and established Sitetracker's Italian presence for telecom, energy, and infrastructure project management SaaS. Opened the territory from scratch and generated €1.2M in new business ARR in 15 months, achieving 100% of target.

Won a competitive tender against a legacy incumbent at Inwit and secured a multi-year enterprise agreement. Closed Tier-1 accounts including Open Fiber, Alperia, Fastway, and Powy by applying MEDDIC-led navigation of complex, multi-stakeholder procurement cycles.

Defined the regional commercial roadmap with global Marketing, Solutions, and Legal teams, adapting the value proposition to Italian regulatory and market requirements.

Interim IT Director (Strategic Management Advisor) Acciai Speciali Terni

Directed a 70-person IT department, overseeing daily operations, budget, cybersecurity, plant connectivity, and access-control infrastructure across industrial sites.

Launched an OT/IT integration program connecting plant-floor networks and systems with corporate IT and security architecture. Developed direct experience in IT procurement, vendor evaluation, and CIO/CTO risk priorities.

Sales Director Amdocs

Owned a €15M annual quota across Tier-1 telecommunications and media accounts in Italy. Consistently exceeded annual targets, averaging 110% attainment through recurring software licenses and high-margin professional services.

Led strategic transformation programs for Telecom Italia (TIM) and Sky Italia as prime contractor, covering BSS/OSS and CRM integrations with total deal values exceeding €150M. Built trusted-advisor relationships with CIOs, CTOs, and procurement leaders.

Directed international cross-functional bid, pre-sales, and delivery teams on complex RFPs and enterprise transformation engagements.

Regional Business Director – South Europe Comptel (now Nokia)

Held full P&L and go-to-market responsibility for Italy, Spain, Portugal, Romania, Albania, Malta, Gibraltar, and Greece. Closed a multi-country enterprise deal worth more than €2M and delivered OSS/BSS implementations for major operators, including Vodafone.

Built and led a multi-country organization that grew from three to eleven sales, pre-sales, and delivery professionals. Developed local partner and system-integrator ecosystems that improved RFP win rates.

Alliance Manager S.T.E. SpA

Worked as an Alliance Manager in Rome, supporting strategic partnership development and alliance activities.

Contributed to partner-facing commercial coordination and relationship management.

SEMEA Technical Sales Manager Evolved Networks

Worked as a SEMEA Technical Sales Manager in Ipswich, United Kingdom, supporting technical sales activities across Southern Europe, the Middle East, and Africa.

Combined technical and commercial expertise to support customer engagement and solution positioning.

Senior Sales Consultant Siebel Systems (now Oracle)

Worked as a Senior Sales Consultant in Rome for Siebel Systems, now Oracle.

Supported enterprise sales engagements and customer-facing solution consulting for CRM software.

Service Manager Comverse

Worked as a Service Manager across Rome, Italy and Tel Aviv, Israel.

Managed service-related activities in a telecommunications technology environment.

Education

Learning history
No education data available.

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