Lika Grigalashvili
Lika Grigalashvili

Content Marketing and Social Media Content Creator

Actively looking · Member since 14 Nov 2026
Location
London, United Kingdom
Desired salary
Unspecified
Work preference
Hybrid
Experience level
Mid

About

Professional summary

I am a creative and commercially minded content creator with hands-on experience in social media management, digital content production, brand collaborations, and audience engagement. I have independently grown an Instagram audience to nearly 40,000 followers through original content, visual storytelling, and consistent community interaction.

I manage the full content production process, from research, content planning, concept development, photography, filming, and editing to copywriting, publishing, and performance monitoring. I create short-form videos, Reels, Stories, photographic content, captions, and promotional messaging tailored to platform and audience needs.

My journalism background has developed my storytelling, research, and communication skills. I enjoy translating ideas, brand messages, and product benefits into engaging content that feels authentic and relevant to different audiences.

I have also founded and managed an events company and an independent cruise recruitment initiative, building experience in client communication, project coordination, business development, administration, and stakeholder relationships. My international hospitality work has strengthened my public speaking, cross-cultural communication, and audience engagement abilities.

I am looking to contribute my practical content creation experience to a content marketing, digital communications, social media, or brand storytelling team. I am open to remote, hybrid, and London-based opportunities and am keen to continue developing in digital marketing, content strategy, and brand communications.

Skills

29 capabilities

Tech stack & tools

Working toolkit

Design

Experience

Career history

Independent Social Media Manager & Content Creator Personal Projects & Brand Collaborations

Built an Instagram audience of nearly 40,000 followers through original content, consistent visual storytelling, and active audience engagement. Manage end-to-end content production, including research, concept development, photography, filming, editing, copywriting, publishing, and post-performance monitoring.

Produce short-form videos, Reels, Stories, photographic content, captions, and promotional messages for different audiences and platforms. Collaborate with brands on authentic promotional content, manage other social accounts, and use Canva, CapCut, Adobe Photoshop, Adobe Lightroom, and practical Meta Ads knowledge to support digital marketing activity.

Founder & Independent Cruise Recruitment Coordinator Mimino Cruise Ship Agency

Established and managed an independent recruitment initiative focused on cruise industry employment opportunities. Communicated career opportunities and recruitment processes to prospective candidates through written and verbal communication.

Managed applicant enquiries, CV reviews, follow-up correspondence, administrative responsibilities, and candidate relationships independently. Developed clear informational messaging about employment opportunities and recruitment pathways.

Founder & Managing Director Panda's Event Company

Founded and managed an events business specialising in weddings, corporate events, and private celebrations. Developed event concepts, promotional ideas, and service communications to attract clients and present the business effectively.

Managed client enquiries, relationships, project coordination, suppliers, schedules, logistics, and delivery across multiple deadlines. Built practical experience in brand presentation, customer engagement, business development, and commercial decision-making.

Cruise Director Staff Norwegian Cruise Line

Presented, hosted, and promoted entertainment programmes and events for international cruise guests. Communicated daily with guests from varied cultural backgrounds, adapting messages and presentation styles for different audiences.

Supported promotion of onboard activities, services, and entertainment through announcements and direct guest communication. Worked with international teams to coordinate schedules and guest-facing activities, respond to feedback, and maintain a positive customer experience.

Entertainment Manager Resort Hospitality, Turkey

Coordinated entertainment programmes, activities, and events for international hotel guests. Promoted daily activities and communicated event information clearly to guests.

Managed schedules, supported team coordination, and responded to guest feedback. Developed experience in event promotion, audience engagement, hospitality communication, and cross-cultural collaboration.

Education

Learning history

Caucasus International University

Diploma in Journalism, Journalism

Completed journalism studies with a focus on communication, research, and storytelling.

Alison

Diploma in International Tourism, including English Language Studies, International Tourism

Completed professional development in international tourism and English language studies.

Trinity College London

GESE Grade 5 CEFR B1.1, Distinction, English Language

Achieved GESE Grade 5 English language qualification with Distinction.

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