Project Manager TallBox, Inc.
- TallBox does digital marketing for mid-size companies to large corporations in all industries.
- Responsible for creating and executing collaborative digital marketing strategies for about 11 clients, prioritizing and assigning projects, keeping them on target, and facilitating communication between 4 internal teams on different continents as well as external stakeholders.
- Designed and iteratively optimized user feedback surveys on the website of a major name-brand electronics manufacturer which gathered data from over 60,000 website visitors with the goal of a more efficient and intuitive website redesign as well as increasing leads. Increased engagement and leads captured on the website by about 1,000%.
- Analyzed user flow on web pages of a major international law firm to isolate pain points and optimize user experience, using iterative website design and marketing campaigns, resulting in an increase of engagement of roughly 50%.
- Overseeing audit of 76 websites and over 79,000 web pages to create documentation, naming conventions and policies for a large corporation’s currently deployed tracking technology.
- Improved employee efficiency by about 20% and employee onboarding by about 50% through optimizing the internal knowledge base through user feedback and interviewing trainees.