I am a strategic transformation expert with a unique dual qualification, combining six years of in-depth domain knowledge in the healthcare sector through my dental studies and practical experience, along with over four years of leadership experience in digital business transformation. I specialize in translating complex business requirements into scalable digital solutions for healthcare, public sector, and B2B/B2C markets. I bridge the gap between business, technology, and data to strategically drive sustainable growth.
In my recent roles, I have taken end-to-end responsibility for projects ranging from strategy to implementation for clients in B2B, B2C, and public sectors. My expertise includes marketing and sales strategy, brand building and management, performance marketing including SEO and SEA, content and influencer marketing, customer journey design, and agile leadership and project management.
I have successfully led projects such as the strategic realignment of marketing and sales processes for a B2B software company, digital transformation initiatives in the public sector focusing on municipal digitization and communication scaling, and the development of premium brand strategies in the education sector. My work often involves CRM strategy, change management, stakeholder communication, and the integration of AI-powered tools for content creation and data analysis.
Earlier in my career, I took on entrepreneurial responsibilities alongside my dental studies, laying the foundation for my expertise in digital business transformation. I developed strategic brand positioning and digital transformation initiatives to attract patients through social media and content strategies, applying data-driven business optimization to improve service offerings and patient satisfaction.
I am fluent in German and Russian as native languages, proficient in English in business contexts, and have advanced skills in Ukrainian. I continuously update my skills through certifications in social media, AI integration in digital workflows, and digital marketing. I am passionate about leveraging technology and data to optimize business processes and drive growth in complex environments.
Strategic realignment of marketing and sales processes for a B2B software company focusing on scalability and efficiency. Responsibilities included sales strategy and CRM, campaign management on LinkedIn and Instagram for lead generation, sales pipeline restructuring with lead qualification, and AI tool integration for content creation and data analysis.
Implementation of digitalization projects for public administrations focusing on OZG implementation, municipal digitalization, and scaling external communication. Achieved 40% success rate in public tenders, 20% revenue increase from existing customers, +30% social media engagement, +25% website traffic through SEO, organized 3+ trade fairs increasing customer inquiries by 25%, and advised municipalities on communication scaling.
Developed and supported a premium brand strategy in the education sector including digital brand positioning, corporate identity conception, influencer campaign setup and optimization on Instagram and Meta, own photography and art direction for social media channels.
Early entrepreneurial responsibility alongside dental studies. Developed strategic brand positioning as a premium provider in local healthcare market, initiated and implemented digital transformation and patient acquisition measures including social media presence and content strategies, applied data-driven business optimization to improve service portfolio and patient satisfaction, and developed business development and marketing skills in healthcare context.
Clinical expertise and process optimization in dental patient care with analysis and optimization of appointment and resource planning to increase patient throughput. Managed stakeholder relationships with patients, doctors, and nursing staff. Conducted data-driven service improvements based on patient feedback.
Strategic project management with end-to-end responsibility for sales and marketing projects from conception to operational implementation. Restructured CRM processes and built a structured sales pipeline to increase efficiency. Prepared data analyses and performance reports for strategic decision-making. Identified and developed new business opportunities through market analysis and customer feedback.
Social Media Specialist
KI-Integration in digitale Workflows
Digital Marketing
Staatsexamen Zahnmedizin
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