Adentro solves a major problem for brick-and-mortar businesses—the majority of advertising is online, yet over 90% of purchasing still happens offline . Our platform links the two by automatically tracking customer visits, building rich customer profiles, targeting communication more precisely and directly measuring in-store impact.

Atomic is a venture fund that founds companies. Founded in 2012, we believe that disruptive innovation is most successfully achieved by pairing innovative ideas with business discipline, and that building those ideas into businesses is not something that can be outsourced.

Adentro was created to solve one of the most important problems in the modern economy—the majority of consumers time is being spent online, yet over 90% of purchasing still happens offline — and there is no link between the two systems. Brick-and-mortar merchants are working decades behind their online counterparts without essential data and tools.