Chicago, IL
Company size

About Us

What We Are:
dscout is a research tool that captures thoughts, reactions and behaviors in moments as they happen. Progressive researchers can gather qualitative feedback–in the form rich video, voices, images and text–and then analyze it within a quantifiable framework. We discover how people experience products, services and everyday life — in the same moment they do.

Our Mission:
We think most companies pay lip service to keeping a finger on the pulse of their users. Few really have the mindset or toolset to achieve it. It’s hard –very hard– to talk to people consistently about what they are experiencing in the moments that matter. It’s even harder to know how to apply those insights if you can get them. Our mission is to change that.

dscout believes the world becomes a better place each time an organization gains broader and deeper understanding of the thoughts and behaviors of real people. Our mission is to help facilitate meaningful connections between those experiences and the products and services developed for the people who have them. Our culture of thoughtfulness and curiosity about what makes people do as they do. That’s what propels us toward making that mission into reality.

Why We’re Growing:
The world’s largest tech, retail and consulting companies use the dscout SAAS to scale and simplify their primary research at an unprecedented level–extending reach, improving efficiency, and reducing costs by up to 70 percent.

Tech-forward organizations rely on dscout’s web platform and mobile app to achieve what traditional research cannot: media-rich qualitative feedback from mobile respondents–organized and analyzed within a quantitative framework.

Incubated in 2011 by Chicago-based innovation firm gravitytank, dscout gives progressive research, product, UX and marketing leaders the data and insights to pinpoint, understand, and track the moment-to-moment product, service, and brand experiences that influence their customers.

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Twitter feed

As a business owner, you have to wear many hats. See how this solopreneur finally found her own voice and direction when it comes to marketing: https://bit.ly/3lIDHTt #UXR #UserResearch

When a 1-1 session isn't going as planned, how can you get the participant back on track? This article has you covered: https://bit.ly/3JIYhLl #UXResearch

Has your team ever considered a Day in the Life study?

This approach gives your team a ton of qual data around the inner workings of your subjects' day-to-day lives—and may surface surprising insights: https://bit.ly/42nZOyU #UXResearch

The mark of a real user research pro? Sharing insights with stakeholders in a way that provokes action. Bookmark this round-up resource to help you with just that: https://bit.ly/3lspqtN #UXResearch

Please stop doing months of research without defining the goal and outcome.

@productherapist breaks down how to better align with company needs and keep your work from being a checkbox exercise: https://bit.ly/3Zn2Elj #UXR

What's your go to metaphor when explaining UX to someone that doesn't know what it is?

Whenever anyone approaches you with work or an idea, start with two questions:

1. What is the goal?
2. What is the ideal outcome, and why?

If your colleagues aren't used to answering questions like this, here's a formula they can fill out 👇

Use this immersive study to dictate a direction for future projects and get a better understanding of who your user is: https://bit.ly/42nZOyU #UXDesign #UXR

Delivering insights brings you to a pivotal, make-or-break moment—will your research have real influence? We help you stack the odds in your favor: https://bit.ly/3lspqtN #UX #UXR

There's nothing worse than conducting months of research only to find out you had the wrong focus. Here's how to get it right from the start: https://bit.ly/3FyQP46 #UXResearch

When educating stakeholders on what usability testing is, it might be worth first clarifying what it ✨ ISN'T ✨

✔ An acquisition
✔ Additions to leadership
✔ A new global presence

Safe to say we're starting the year off strong. More importantly though, this is only the beginning...

Get all the details on our recent growth and changes ⬇️ https://bit.ly/3LrZA3I

Research insights—but make them gamified. Learn how to deliver insights that get people to pay attention (and maybe even win a prize): https://bit.ly/3JvWHgX #UXR

When a stakeholder comes to you wanting to do user research, where do you start?

First, create a shared understanding of what they want to achieve—then show them how to think like a user researcher: https://bit.ly/3ZC6J5L #UXResearch #UX

The good news?
You have a lot of data post-study.

The bad news?
You have a lot of data post-study...and a tiny window of time to wrap your head around it all.

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Where is dscout headquarters?

dscout headquarters is located at Chicago, IL.

When was dscout founded?

dscout was founded in 2011.

How many employees does dscout have?

dscout has 50+ employees.

What is dscout's core business?

dscout is Research company.

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