Liftoff is a mobile app marketing and retargeting platform founded in 2012, headquartered in Redwood City, California. The company specializes in helping mobile businesses grow by optimizing user acquisition, engagement, monetization, and analytics through an ROI-focused and privacy-friendly approach. Liftoff serves more than 6,600 mobile businesses across 74 countries spanning sectors such as gaming, social media, finance, e-commerce, and entertainment.

Starting as a pioneer in ROI-driven mobile app marketing, Liftoff has expanded globally with hubs in London, Berlin, Singapore, Beijing, Los Angeles, and New York. The company merged with Vungle in 2021 to create one of the largest independent platforms in mobile app marketing, enhancing its offerings to fuel the entire mobile app lifecycle.

Liftoff emphasizes innovation and long-term brand building, challenging the status quo by developing technologies that advance app visibility and user connection. Their corporate culture values collaboration, inclusivity, and community impact, exemplified by their Liftoff Gives program that encourages employees to volunteer and contribute their skills to social causes.

The company operates as a remote-first organization with physical hubs that facilitate team collaboration and events worldwide. Liftoff’s strategy includes using data-driven advertising techniques to help advertisers, publishers, and game developers maximize revenue growth from their apps while maintaining user privacy and compliance.

Overall, Liftoff is positioned as a leader in mobile app marketing technology, dedicated to evolving with the mobile ecosystem and empowering app companies globally to grow and engage their audiences effectively.