Pregnancy doesn’t have to be a black hole for good taste. With miraculous changes underway and life-altering decisions to be made, why sweat the small stuff?

Our goal is to empower moms-to-be by providing an online resource for maternity essentials that are equal parts practical, accessible and stylish.

At the end of the day, pregnant women just want to feel like themselves. We’d like to make that part a little easier.