Digital Communication Specialist

– Planning, management, and implementation of digital communication strategies and analysis of the results achieved to ensure campaigns’ optimization.
– Contents definition and creation in cooperation with creative professionals.
– Development of targeted media relations to improve the brand’s positioning.

– Development and execution of social media strategies to reinforce the brand’s positioning among the corporate’s internal and external stakeholders.
– Participation in the definition of personal branding strategies and social media profiles optimization.
– Contents creation in cooperation with a cross-functional team and external creative agencies.
– Analysis of KPIs and user insights to refine strategies and optimize campaigns.

– Website optimization, content editing, and performance analysis.
– Management of social media activity and data analysis.
– Definition and writing of customer-centered newsletter campaigns.
– Organization and promotion of events focused on networking and employee branding.

Writing of SEO-oriented articles focused on the innovation of the labour market.

– Optimization of customers’ online shopping experience, with a focus on website improvement and the introduction of automated email streams.
– Definition and management of communication strategies to consolidate the brand positioning, such as blog, social media, and influencer marketing operations.