Digital Communication Specialist
- Location
- Italy
- Rate, USD
- Not specified
- Work schedule
- Full Time,
- Language skills
- English, Italian, Spanish
- Available for Hire
- Yes
About me
I am a communication specialist experienced in developing digital strategies to enhance brands’ uniqueness by merging a data-centric approach with problem-solving and creativity. My background in customer relationships and retention allows me to deeply understand the expectations and needs of the targeted audience to effectively transmit companies’ identity and purpose.
Professional area
Skills
Adobe PhotoshopArticle WritingCanvaCommunicationContent DevelopmentContent WritingCopywritingData AnalyticsDigital MarketingEmail CampaignEmail MarketingEvent PlanningFlexibilityGoogle AnalyticsInstagramLinkedIn AdsMacOSMeta Business SuiteMicrosoft OfficePhotographyProactivitySEO WritingSocial Media StrategyTeamworkWordPressWriting
Education
- 2020 Languages @ University of Turin
Bachelor Degree in English and Spanish Language and Literature
Experience
- June 2023/Today Communication Specialist (Freelance) @ PlaC Architecture
– Planning, management, and implementation of digital communication strategies and analysis of the results achieved to ensure campaigns’ optimization.
– Contents definition and creation in cooperation with creative professionals.
– Development of targeted media relations to improve the brand’s positioning.- March 2023/Today Social Media Manager @ Hibo
– Development and execution of social media strategies to reinforce the brand’s positioning among the corporate’s internal and external stakeholders.
– Participation in the definition of personal branding strategies and social media profiles optimization.
– Contents creation in cooperation with a cross-functional team and external creative agencies.
– Analysis of KPIs and user insights to refine strategies and optimize campaigns.- March 2022/February 2023 Communication Specialist @ Andersen
– Website optimization, content editing, and performance analysis.
– Management of social media activity and data analysis.
– Definition and writing of customer-centered newsletter campaigns.
– Organization and promotion of events focused on networking and employee branding.- December 2012/June 2022 SEO Content Writer (Freelance) @ Zwap
Writing of SEO-oriented articles focused on the innovation of the labour market.
- September 2019/December 2021 Colibry @ Customer Success Specialist and Communication Assistant
– Optimization of customers’ online shopping experience, with a focus on website improvement and the introduction of automated email streams.
– Definition and management of communication strategies to consolidate the brand positioning, such as blog, social media, and influencer marketing operations.
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