I am a communication specialist experienced in developing digital strategies to enhance brands’ uniqueness by merging a data-centric approach with problem-solving and creativity. My background in customer relationships and retention allows me to deeply understand the expectations and needs of the targeted audience to effectively transmit companies’ identity and purpose.
Bachelor Degree in English and Spanish Language and Literature
– Planning, management, and implementation of digital communication strategies and analysis of the results achieved to ensure campaigns’ optimization.
– Contents definition and creation in cooperation with creative professionals.
– Development of targeted media relations to improve the brand’s positioning.
– Development and execution of social media strategies to reinforce the brand’s positioning among the corporate’s internal and external stakeholders.
– Participation in the definition of personal branding strategies and social media profiles optimization.
– Contents creation in cooperation with a cross-functional team and external creative agencies.
– Analysis of KPIs and user insights to refine strategies and optimize campaigns.
– Website optimization, content editing, and performance analysis.
– Management of social media activity and data analysis.
– Definition and writing of customer-centered newsletter campaigns.
– Organization and promotion of events focused on networking and employee branding.
Writing of SEO-oriented articles focused on the innovation of the labour market.
– Optimization of customers’ online shopping experience, with a focus on website improvement and the introduction of automated email streams.
– Definition and management of communication strategies to consolidate the brand positioning, such as blog, social media, and influencer marketing operations.
I am a serious person, and well organized.
Accomplished retail manager with over 7 years of management experience and a total of 18 years in the retail sector. Bilingual and proficient in diverse managerial roles, including finance, payroll, people management, HR tasks, administration, and recruitment.
Experience in various customer oriented positions.
I have been working in the field of marketing and sales for over 15 years, achieving significant successes in reaching the strategic goals of several companies I have worked with.
I have 4 years of experience in providing exceptional online chat support, specializing in resolving customer queries efficiently and ensuring a positive user experience. My skills include strong written communication, multitasking, and the ability to handle high-pressure situations while maintaining professionalism.
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