Content Strategist

Provided full creative oversight of a diverse slate of 60+ drama and comedy projects, spanning originals, IP, and franchises at various stages of development, sales, and production for broadcast, cable, and streaming.
• Spearheaded the staffing of family ensemble drama Bel-Air (Peacock) and murder mystery comedy Spirit Squad (Onyx/Hulu), working directly with the showrunners and producing directors.
• Point creative development executive on preschool animation series, Nastya’s World, which sold into development at Netflix. Based off YouTube brand Like Nastya (260+M subscribers worldwide).
• Performed all scripted executive duties for hybrid docuseries African Queens (Netflix).
• Established strategic partnerships with Production Companies, Studios, & writers, both as a studio executive and as a producer.
• Tracked and assessed a high volume of incoming materials and pitches for the studio’s evolving mandate; took pitch meetings from writers, directors, and producers with a heavy focus on underrepresented BIPOC and LGBTQ voices.
• Collaborated with all internal departments at Inc to find new creative, business, & opportunities.

Structured processes for a new independent international production Studio in the US and Columbia. Onboarded crew, assessed production locations and tax incentive opportunities, secured stage space, built production schedules, and executed script breakdowns. Accomplished in reviewing budgets and cashflows, monitoring cost reports and hot costs, and liaising with Business Affairs to ensure efficient sharing of information and deal tracking. Key contributions include:
• Interviewed candidates for all below-the-line roles including line producers, editors, art directors, armorers, health & safety, intimacy coordinators, etc. and facilitated deal memos with business affairs.
• Wrote the Studio’s production and COVID manuals, leading to increased efficiency and productivity.

Oversaw creative efforts, and structured daily activities in order to leverage relationships, support sales, and reach major project goals. Primary liaison to other departments including Finance, Marketing, and Business Affairs. Mentored employees on how to optimize their performance. Key contributions include:
• Effectively managed a diverse slate of 40+ drama and comedy projects based upon original graphic novels, prose, and comic book IP; served as sole Development Executive from May to Sept 2020.
• Excelled as Current Executive on SyFy’s Wynonna Earp; increased viewership by 11%; won People’s Choice Award for Best Sci-Fi/ Fantasy Show of 2020.

Established internal processes for the creative development division of a nascent, independent studio while procuring IP with a focus on unique, competitive material. Specialized in creating, packaging, pitching, and producing millennial and Gen Z-focused projects, both scripted & unscripted. Designed and produced engaging marketing materials and trailers. Managed special projects as required. Directly reported to Global Studio Head. Key contributions include:
• Sole U.S. and English-first team member that oversaw $65M+ content fund for global co-productions.
• Sourced, packaged, and sold Snapchat’s most successful scripted series to date – The Dead Girls Detective Agency; generated 14.1M unique views in the first month of release; ran four seasons.

Worked directly for and traveled with the EP and Head Writer on live shows, specials, and events such as The Golden Globe Awards, American Music Awards, Academy of Country Music Awards, Miss Universe, & five seasons of So You Think You Can Dance.