Senior Copywriter & Editorial Writer

I am a versatile copywriter and editorial writer skilled at crafting compelling content across advertising, digital media, and journalism. I have a proven track record delivering ROI-focused ad copy, brand voice development, and multi-channel content strategies for global and regional organizations. I am equally comfortable writing a punchy CTA or a long-form feature and obsessed with finding the exact words that move audiences to act.

Currently, I work as a Senior Copywriter at Market America, where I write and provide creative direction for ad copy featured in bimonthly membership magazines distributed in Taiwan and Hong Kong. I collaborate with international product, translation, design, and legal teams to ensure quality and consistency. I also develop and edit weekly newsletters for the US market and six international markets in partnership with corporate leadership.

Previously, I was a Content Writer at GoHealth, leading high-visibility branding initiatives including the company’s YouTube channel launch, member calendars, and website content. I crafted and refined value propositions for marketing emails, improving engagement across multiple audience segments. I collaborated with research, design, and legal teams to produce white papers, press releases, and landing pages while balancing SEO performance with accessible, consumer-friendly messaging.

As a Freelance Copywriter, I delivered original copy for social media, websites, ads, and SEO campaigns across diverse industries including commercial furniture, industrial trade software, hair loss, sports, and contracting. My clients included Trane, Ingersoll Rand, and Bears for Humanity. I also wrote feature articles for Charlotte magazine, Charlotte Parent, Lake Norman Currents, and Allied Paving Equipment.

Earlier in my career, I worked in outside sales and copywriting roles, where I launched and managed a targeted blog that contributed to significant revenue growth and produced various web and print deliverables for notable clients. I also served as a Sports Editor, earning two state awards for sports feature writing and coverage while managing hyper-local sports sections.

I am passionate about writing and content creation, always striving to deliver impactful messages that resonate with audiences and drive results. I am proficient with tools like WordPress and Microsoft Office and adhere to AP Style guidelines. My experience spans creative copywriting, editorial writing, SEO copywriting, scriptwriting, press releases, white papers, and B2B & B2C sales copy.