Communication Manager | Media and PR Manager | Marketing LATAM

Lead market media plan, communication campaigns and PR activations for Philips Domestic Appliances LATAM.
● Create and Manage 360o Communication plans for Philips Domestic Appliances products for Latam, focusing in
Awareness and Consideration (Media On/Off; PR; Social Media and Influencers), and Performance (e-tailers).
● Responsible for local media a plan approval with focus to drive traffic to the company’s D2C.
● LATAM support for new asset and campaign requests focused on brand and product
● Responsible for agencies BID for budget optimization (2 BIDS during 2023).
● Monitoring Data of competitors, Insights and Consumer Researchers to collaborate with strategic data to the
company (app NutriU and Ratings & Reviews).
● Responsible for management of Marketing Latam Annual Budget .
● Main contact of Global team in order to cascade alignments of Campaigns, Media Plans, PR strategies and
budget
● Part of the Sustainability committee responsible for the first communication and media plan for the company in
2023 (Circular economy campaign).
● Leader for all agencies, Media/Creative and PR, for Latam countries (Brazil, Argentina and Chile)
● Reports: 2 dotted line reports (digital analysts based in Brazil and Argentina).
HASBRO BRASIL – Sao Paulo, Brazil. Out 2019 – Jan 2023 Media Manager. Manage the Communication plans and Consumer Insights from Hasbro Brazil products.
● Leading the implementation of 360o marketing communication initiatives/plans for +21 Hasbro Brazil brands,
focusing on Awareness (Media On/ Off; PR; Social Media and Influencers), and Performance/Conversion
(Ecommerce focused).
● Communication Leader of Hasbro Fan project; entry of a new category of products, focused on collectors,
involving multi-disciplinary teams of the company.
● Media KPIS strategic monitoring; + 60 media plans year, and negotiation of media plans alongside with media
agencies
● Responsible for the PR strategy of Hasbro (Products and Institutional/ Hasbro Inc).
● Monitoring Market insights and research with consumers to collaborate with strategic data for the company.
● Management of Hasbro Social media channels, creating story telling of contents for Instagram and Twitter;
growth of + 50% of subscribers since launch.
● Responsible for management of Marketing Annual Budget
● Consumer Care: Gathering out of the feedback’s insights for communication plans.
● Direct report: Team of 4 members (1 intern, 2 assistants and 1 coordinator).
WILLIAMS LEA TAG – Sao Paulo, Brazil. Jan 2016 – Aug 2018
Senior Regional Latam Account Manager. Managed and developed client relationships across the Latin American region.
● Led a team of 3 account managers in Brazil and co-managed 5 in London which resulted in the production of
nearly 350k GBP of ATL campaign material development.
● Collaborated with management to develop a framework to support new local clients, Bristol-Myers Squibb and
Heineken, with creative production solutions for their brands.
● Captured new client business from the Movado Group, based on a client relationship developed at Unilever,
thereby generating an annual fee revenue in excess of 50k USD.
● Part of the management team that opened the Mexico City office that has subsequently grown to a 10-person
Jan 2023- Dec 2023 Media Manager LATAM. Lead market media plan, communication campaigns and PR activations for Philips

Leading the implementation of 360o marketing communication initiatives/plans for +21 Hasbro Brazil brands,
focusing on Awareness (Media On/ Off; PR; Social Media and Influencers), and Performance/Conversion
(Ecommerce focused).
● Communication Leader of Hasbro Fan project; entry of a new category of products, focused on collectors,
involving multi-disciplinary teams of the company.
● Media KPIS strategic monitoring; + 60 media plans year, and negotiation of media plans alongside with media
agencies
● Responsible for the PR strategy of Hasbro (Products and Institutional/ Hasbro Inc).
● Monitoring Market insights and research with consumers to collaborate with strategic data for the company.
● Management of Hasbro Social media channels, creating story telling of contents for Instagram and Twitter;
growth of + 50% of subscribers since launch.
● Responsible for management of Marketing Annual Budget
● Consumer Care: Gathering out of the feedback’s insights for communication plans.
● Direct report: Team of 4 members (1 intern, 2 assistants and 1 coordinator).

Led a team of 3 account managers in Brazil and co-managed 5 in London which resulted in the production of
nearly 350k GBP of ATL campaign material development.
● Collaborated with management to develop a framework to support new local clients, Bristol-Myers Squibb and
Heineken, with creative production solutions for their brands.
● Captured new client business from the Movado Group, based on a client relationship developed at Unilever,
thereby generating an annual fee revenue in excess of 50k USD.
● Part of the management team that opened the Mexico City office that has subsequently grown to a 10-person
Jan 2023- Dec 2023 Media Manager LATAM. Lead market media plan, communication campaigns and PR activations for Philips
VERSUNI (PHILIPS WALITA) – Sao Paulo, Brazil.
operation servicing the exclusive post production needs of 15 local brands of the Heineken Group.