Public Relations and Communications Manager

– Supported publishing the “How Young People and Parents See Web3” global research report by copyediting, cross-checking data, and pitching once it went live. Pitching resulted in over 20 unique story placements (over 7.4 million impressions) in less than three weeks, including Entrepreneur India and Bizwomen.

– Managed the public relations campaign of the Boss Beauties x Barbie NFT collaboration, including designing the Instagram Lives, Zoom Conversations with influencers, and pitching to media which resulted in over 10 unique story placements (~5 million impressions) in a week such as the Vogue Business: NFT Tracker and Entrepreneur India.

– Created and implemented the executive communications strategy to further cement Boss Beauties’ leadership as thought leaders in the web3 space, including conference tracking, recommendation, and pitching.

– Managed overall public relations strategy which included issue management within the Discord community and implementing solutions (Weekly CEO Office Hours), drafted press releases and op-eds, maintained and created relationships with journalists, and worked directly with partners on collaborative public relations efforts.

– Designed public relations plans to secure media placements in top local outlets for specific announcements (e.g. antivirals launch in Oregon mentioned in the Oregon Capital Chronicle, KATU, and more).

– Copyedited and published articles on the company blog to optimize readership on product announcements and thought leadership pieces.

– Collaborated closely with the Social Media Manager to produce timely campaigns related to the impact of Color’s work on underrepresented communities (e.g. “Health Equity” campaign on LinkedIn).

– Analyzed the national media landscape of the healthtech industry, providing headlines and summaries of pertinent news directly to the company, called the “Morning Headlines” emails, daily.

– Directly managed and strategized external communications for senior-level executives and other experts within the organization. In doing so, securing speaking opportunities at some of the biggest conferences worldwide (e.g Davos, SXSW EDU, ASU GSV, and REMOTE).

– Managed media relationships in major outlets (e.g Axios, CNBC, Inside Higher Ed, Yahoo! Finance) to secure interviews with executives, both live broadcast and in print, for big announcements, published research, or profound thought leadership opportunities.

– Worked closely with Chegg.org, the research, advocacy, and not-for-profit arm of Chegg. She has written, developed, and published research reports that have been used to create profound partnerships with other nonprofits while also garnering much media attention, including citations in Newsweek, Politico, Inside Higher Ed, and more, including international outlets.

– Managed relationships with international organizations, such as the Varkey Foundation and the World Economic Forum, to produce thought leadership and social impact opportunities (e.g The Global Student Summit 2021).

– Executed communications and public relations strategies by identifying reporters, building media relationships, owning outreach, and securing coverage in major publishers like the San Francisco Chronicle.

– Created communications materials including press releases, pitches, blog posts and newsletters for clients such as an op-ed for Neighborly which landed in Bond Buyer.

– Researched trends on social media platforms to create digital strategies for clients like Protect Our Defenders.

– Built and maintained press lists for multiple clients, providing updates based on the contacts’ beats, outlets, etc.