Integrated Marketing Specialist
- Location
- United States
- Rate, USD
- Not specified
- Work schedule
- Part Time,
- Language skills
- English
- Available for Hire
- Yes
About me
Detail-oriented and collaborative communications professional. Strategic and forward-thinking while demonstrating a proven knowledge of Media Relations, Creative Strategy, and Project Management to further the mission, strategy, and goals of an organization. Constantly striving to innovate and impact the evolving landscape of communications through connection and creativity.
Professional area
Education
- Aug 2017/May 2021 B.A. Strategic Communications @ Hampton University
Experience
- Nov 2022 Integrated Marketing Specialist @ rbb Communications
Created and maintained internal systems to organize information and ensure methodical workflow processes are sustainable with future organizational goals and changes.
Managed cross-functional team projects for integrated marketing campaigns through planning, concepting, budgeting, resource allocation, execution, and evaluation/measurement.
Contributed to the strategic development of brand messaging, positioning, and content style guides, providing valuable recommendations for maintaining consistency and best practices across all communications.
Proofread and edited creative materials, including marketing collateral, advertisements, and digital content while ensuring alignment of creative materials with project objectives, brand identity, and customer insights.
Leveraged consumer and industry trends, audits, and research to increase campaign impact.
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