Email Developer

I worked on developing, testing, and monitoring email marketing campaigns for Santander, Creditas, Ben, Vivo, and Toyota, and I also maintained landing pages. I always followed best practices for both responsive and non-responsive email marketing. In a team consisting of 5 developers, 3 designers, 3 project managers, 1 team manager, and the company’s SEO we always ensured great deliverability in every aspect of the campaigns, resolved dark mode issues that clients had, and improved all aspects of emails such as design, code, and solved other issues. These improvements considerably increased open rates, deliverability, and click-through rates.

I worked as a Front-End Developer, coding, sending, and monitoring email marketing campaigns. I always followed best practices for both responsive and non-responsive email marketing and used tools for sending emails, such as MailChimp, for clients including Estácio de Sá, Record TV, Globosat Play, and Domino’s Pizza. I worked in a team consisting of 3 developers, 1 designer, 2 project managers, and 1 team manager. As a team, we addressed several issues clients faced with email clients, and I also
resolved problems related to dark mode, increasing open rates, deliverability, and click-through rates by approximately 35%.

I maintained WordPress websites and landing pages, configured email campaign platforms, worked with data intelligence, created management reports, and handled database segmentation and cleaning.