I am a strategic leader with an agile mind and a calm demeanor, bringing over 14 years of experience driving innovation, product development, and growth within the digital ecosystem. Throughout my career, I have worked extensively with AI-based solutions, serving as an effective bridge between business strategy and technical execution. I excel at facilitating collaboration among multidisciplinary teams and transforming complex needs into user-centered solutions.
I am equally close to clients and team members, known for my empathetic, clear, and collaborative leadership style. My passion for football, writing, and human connection fuels my belief that the best ideas are born from empathy, clarity, and a shared sense of purpose.
In my current role as Region Manager at AI Findr, I lead go-to-market strategy and client acquisition in Mexico, supporting LATAM expansion with scalable onboarding processes. Previously, I co-led the launch and product development at KarmaPulse, a SaaS analytics platform delivering AI-powered sentiment and social intelligence, where I managed strategic partnerships and maintained a high client satisfaction score.
I also provide part-time advisory for Diagnostikare, a leading Mexican healthtech startup leveraging AI for medical orientation and diagnostics, focusing on client relationships and product development. Earlier in my career, I led product ideation and digital strategies at Kamikaze Lab and managed PR strategies for high-profile clients at Guerra Castellanos & Asociados.
My diverse background includes a professional football career, which helped me develop discipline, resilience, and a team-driven mindset under high-performance environments. I hold a B.A. in Communications from Universidad Anรกhuac Mรฉxico Norte and have completed courses in innovation and literary creation. I am fluent in Spanish and professionally proficient in English.
90% scholarship as collegiate soccer athlete
Led go-to-market strategy and client acquisition for AI-powered Search platform in Mexico. Supported LATAM expansion with scalable onboarding processes.
Co-led company launch and early product development. Directed roadmap and innovation for data-driven SaaS products. Integrated AI for sentiment analysis in political and brand monitoring tools. Managed strategic partnerships with FMF, Televisa, and Twitter. Maintained 8.9/10 NPS over multiple years. Delivered FMF’s first product during Brazil 2014 in under 3 months. Defined and scaled product-market fit for media-focused platforms. Translated client insights into actionable features with measurable impact.
Provide part-time advisory focusing on client relationships and product development. Co-created, managed, and successfully launched new health-focused product, acting as a vital link between business and technology.
Led product ideation lab and launched KarmaPulse as spin-off. Created impactful digital strategies including Chef Oropeza and Televisaโs streaming platform.
Led PR strategies and media campaigns for high-profile clients including Starbucks and Telcel. Managed national media coverage, launch events, and strategic communications.
Competed in national tournaments across Primera A, National Reserves, and Segunda Divisiรณn. Developed discipline, resilience, and a team-driven mindset under high-performance environments.
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