I am a Senior Salesforce Administrator with over 18 years of experience supporting enterprise CRM platforms across multiple Salesforce Clouds, including Sales Cloud, Service Cloud, Education Cloud, and Nonprofit Cloud. My expertise lies in Salesforce configuration, user and security administration, declarative automation, data management, reporting, and production support. I have extensive experience managing global Salesforce environments with thousands of users, optimising business processes through Flow automation, improving data quality, supporting integrations, and driving high user adoption.
Throughout my career, I have developed a strong background in release management, sandbox strategy, UAT coordination, and post-deployment support. I am skilled in managing user provisioning, license allocation, profiles, permission sets, and role hierarchy to ensure smooth and secure operations. I have built numerous Salesforce Flows and dashboards that have significantly reduced manual workloads and enhanced reporting capabilities.
I have worked with multinational enterprises and diverse industries, supporting Salesforce implementations and administration across Europe, EMEA, LATAM, and other regions. My experience includes collaborating with architects and developers, supporting integrations with external systems, and maintaining data governance and security compliance.
I am proficient with various technical tools, including Jira, Confluence, Tableau, Miro, Lucidchart, and AI tools such as ChatGPT. I hold multiple certifications, including Salesforce Certified Administrator, Salesforce Certified Education Cloud Consultant, and several HubSpot marketing certifications.
I am passionate about leveraging Salesforce to streamline business processes, improve user experience, and deliver measurable value to organisations. I am committed to continuous learning and staying up to date on the latest Salesforce innovations and best practices.
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Supported Education Cloud implementations for higher-education institutions across Europe. Administered Salesforce environments supporting 1000 to 5,000+ active users. Managed user provisioning, license allocation, profiles, permission sets, and role hierarchy. Configured Salesforce Flows, validation rules, record types, and page layouts to automate admissions and enrollment processes. Built 50+ Flows, reducing manual administrative workload by approximately 30%. Created operational and executive dashboards for admissions, scholarships, and financial reporting. Supported integrations with Student Information Systems (SIS) and external data sources. Assisted with UAT execution, sandbox refreshes, deployments, and post-go-live support.
Provided Salesforce administration across Sales Cloud, CPQ, and Account Engagement environments. Performed configuration updates, object customisation, validation rules, and automation enhancements. Supported data migration activities using Data Loader and Import Wizard. Developed reports and dashboards to support sales forecasting and pipeline visibility. Provided Level-2 production support and incident resolution.
Supported a multinational enterprise Salesforce implementation. Administered Sales Cloud and Service Cloud environments. Managed user access, permission sets, security configuration, and data visibility rules. Supported automation maintenance and enhancements using Salesforce Flow. Maintained reporting accuracy and data integrity across global business units. Collaborated with architects and developers during testing and deployment cycles.
Delivered Salesforce administration for Education Cloud and Nonprofit Cloud solutions. Supported alumni engagement and donor management platforms. Built Flows and reports to streamline program tracking and communications. Managed data quality processes, including duplicate rules and validation enforcement. Supported sandbox management and deployment coordination.
Supported the enterprise Salesforce ecosystem with 5,000+ active users. Administered Sales Cloud and Service Cloud environments. Managed user provisioning, license utilisation, and access governance. Configured Case Management, queues, Omni-Channel routing, escalation rules, and Email-to-Case. Built 60+ Salesforce Flows automating service and operations processes. Supported Experience Cloud portals for partners and customers. Provided Level-2 and Level-3 production support. Coordinated UAT cycles, releases, and deployments using Change Sets.
Supported global Service Cloud rollout across 16+ countries, including 3 brands: Peugeot, Citroen, DS Automobiles. Administered multilingual and multi-brand Salesforce environments. Managed Experience Cloud customer and partner portals per country and per brand. Maintained Knowledge Base, Case Assignment Rules, and Digital Engagement channels per country and per brand. Configured Live Chat and Einstein Bots. Ensured data governance, security compliance, and platform stability.
Supported enterprise Salesforce CRM environments for all clients within the division. Performed solutioning, planning and system configuration, automation setup, and reporting enhancements. Assisted with data migration, user onboarding, and training documentation. Provided ongoing platform support and optimisation.
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