Senior Expertin für Digitale Transformation & Business Growth

Strategic realignment of marketing and sales processes for a B2B software company focusing on scalability and efficiency. Responsibilities included sales strategy and CRM, campaign management on LinkedIn and Instagram for lead generation, sales pipeline restructuring with lead qualification, and AI tool integration for content creation and data analysis.

Implementation of digitalization projects for public administrations focusing on OZG implementation, municipal digitalization, and scaling external communication. Achieved 40% success rate in public tenders, 20% revenue increase from existing customers, +30% social media engagement, +25% website traffic through SEO, organized 3+ trade fairs increasing customer inquiries by 25%, and advised municipalities on communication scaling.

Developed and supported a premium brand strategy in the education sector including digital brand positioning, corporate identity conception, influencer campaign setup and optimization on Instagram and Meta, own photography and art direction for social media channels.

Early entrepreneurial responsibility alongside dental studies. Developed strategic brand positioning as a premium provider in local healthcare market, initiated and implemented digital transformation and patient acquisition measures including social media presence and content strategies, applied data-driven business optimization to improve service portfolio and patient satisfaction, and developed business development and marketing skills in healthcare context.

Clinical expertise and process optimization in dental patient care with analysis and optimization of appointment and resource planning to increase patient throughput. Managed stakeholder relationships with patients, doctors, and nursing staff. Conducted data-driven service improvements based on patient feedback.

Strategic project management with end-to-end responsibility for sales and marketing projects from conception to operational implementation. Restructured CRM processes and built a structured sales pipeline to increase efficiency. Prepared data analyses and performance reports for strategic decision-making. Identified and developed new business opportunities through market analysis and customer feedback.