Regional Sales Leader

I am a regional sales leader with over 15 years of experience driving revenue growth within regulated pharmaceutical and life sciences markets across EMEA. I have full ownership of EMEA revenue, pricing strategy, margin management, renewals, and forecasting across both direct and partner-led sales models. I work closely with executive-level partners including C-suite, supply chain, compliance, IT, and operations leaders to develop growth strategies and promote platform adoption.

In my current role as Regional Sales Leader EMEA at Hygiena, I develop and execute regional sales strategies to grow revenue within existing regulated life sciences customers. I have achieved consistent year-over-year growth of 13–15% by applying disciplined pricing, account planning, and forecast governance. I manage $5.3M in annual revenue with full margin and forecast accountability, and have improved gross margins by 20–30% through redesigning pricing architecture and enforcing commercial governance.

I lead complex negotiations with enterprise pharmaceutical customers involving procurement, compliance, IT, and operations. I regularly present performance, pipeline, and forecast updates in executive quarterly business reviews. I collaborate cross-functionally with Sales Operations and Marketing to develop and deliver customer programs and proposals. I maintain a high-performance sales culture focused on accountability, retention, and professional development.

Previously, I served as Territory Sales and Distribution Manager for Iberia & Italy at Hygiena, where I grew revenue across strategic and mid-market pharmaceutical customers. I expanded product adoption by addressing operational and compliance needs, strengthened customer retention through improved engagement, and improved pipeline quality through structured discovery and stakeholder mapping. I consistently delivered double-digit growth across assigned markets.

Earlier in my career, I worked as a Senior Field Marketing Specialist Europe Biotechnology at Merck Group, supporting European commercial execution of regulated life sciences solutions and contributing to €850K in annual revenue through pricing actions and targeted customer programs. I also served as EMEA Application and Sales Specialist, Enterprise Accounts at TSI Incorporated, generating €1.1M annually by converting qualified enterprise opportunities into closed revenue and working directly with customer quality, technical, and operations teams across EMEA.

I hold an MBA from ENEB Business School in Barcelona, Spain, and have academic backgrounds in Biochemistry & Molecular Biology (DAS) from Universitat de Barcelona, Agricultural Biotechnology (MSc) from Università di Catania, and Industrial Biotechnology (BSc) from Università di Modena e Reggio Emilia in Italy. My strengths include being independent, strategic, revenue-focused, a cross-functional leader, and execution-driven.