Design & Creative Direction

I am an award-winning creative lead with a hands-on, buck-stops-here approach to building brand experiences. I specialize in solving real-world challenges through idea-led design, whether in experiential, retail, or digital environments. I believe craft is the first consumer take-away in the application of commercial design, and that strong ideas deserve strong execution. I am a procedural hawk who thrives on discovering efficient ways of working through complex projects, cumbersome deliverables, and new challenges.

I have a strong focus on developing young designers and art directors, helping to bring out their skills and grow their confidence through mentorship and structure. Over the years, I have led teams in creating head-turning brand experiences and content that engages consumers across multiple channels. My leadership style emphasizes clarity, consistency, and hands-on involvement to raise standards and deliver measurable impact.

My experience spans from leading design execution for retail and ecommerce projects to directing high-volume mechanical review cycles and digital routing. I have successfully managed and developed creative teams, including global art directors, and contributed to significant business growth through strategic client partnerships and innovative processes.

I am proficient in multidisciplinary design leadership and expert in Adobe Creative Suite, Procreate, Blender 3D, and other creative tools. I have a deep understanding of pre-press production, color theory, typesetting, and studio photography processes. Additionally, I am adept at integrating emerging technologies such as AI-enhanced workflow optimization and generative design applications to maintain a competitive advantage.

I am seeking to join a team where I can continue to create compelling brand experiences and mentor the next generation of designers, driving both creative excellence and business success.