Head of Performance Marketing | User Acquisition

I am Ivan Assovskiy, a seasoned professional specializing in business development, affiliate marketing, and media buying. With extensive experience in sales management and online advertising, I have honed my skills in campaign optimization, lead generation, and strategic planning to maximize client acquisition and budget efficiency. My approach is data-driven, focusing on innovative market analysis to drive growth and deliver measurable results.

Throughout my career, I have led performance marketing operations across affiliate and adtech projects, managing six-figure monthly advertising budgets and generating up to $300,000 in monthly profit from media buying campaigns. I excel at building and optimizing campaigns across various channels including social media, in-app, and ad network traffic, while developing testing frameworks to improve ROI and scaling stability.

I have held leadership roles such as Chief Marketing Officer and Head of Media Buying, where I built acquisition and positioning strategies from scratch, set up performance funnels, analytics, and tracking structures, and advised founders on product-market fit. My experience includes managing campaigns on platforms like Google, Facebook, and TikTok, and working with multi-million-dollar companies on a performance basis.

In addition to my marketing expertise, I have a strong background in business development, having co-founded ZenAds and contributed to the growth of global ad networks. I am passionate about mentoring and coaching teams, equipping business development managers with the strategies and skills necessary for client acquisition and relationship management.

I am committed to continuous improvement and innovation, providing expert consultancy on UI/UX design and feature development to ensure platforms deliver intuitive and impactful user experiences. I am adept at troubleshooting, testing, and gathering comprehensive feedback to optimize product performance and meet evolving market demands.

I am based in Portugal and am eager to leverage my skills and experience to drive growth and success in dynamic and challenging environments. I look forward to connecting with like-minded professionals and exploring new opportunities in the affiliate marketing and media buying space.