SMM Specialist

I am a Digital Specialist with a systematic approach and a strong focus on delivering measurable results. My experience spans from influencer management to developing comprehensive social media marketing (SMM) strategies for international agencies based in Seattle. I am passionate about creating content that increases brand awareness and drives audience engagement.

As a graduate in Management from the Higher School of Economics (HSE University), I specialize in converting reach into customer loyalty by crafting targeted content plans and executing effective social media campaigns. Over the years, I have built and grown multiple social media profiles from scratch across platforms such as VK, Instagram, and YouTube.

I have developed and implemented SMM strategies that successfully increased brand visibility and engagement. My expertise includes managing communities, purchasing ads from influencers within budget constraints, and handling advertising placements on platforms like Telegram and VK.

I have collaborated with international clients and agencies, maintaining strong communication and ensuring advertising compliance. I am skilled in sourcing suitable influencers, maintaining databases, and tracking campaign statistics to optimize performance.

My technical proficiency includes tools such as CapCut, NanoBanana, Canva, Gemini AI, and Figma, which I use to create engaging and professional content. I am fluent in Russian and have an upper-intermediate level of English (B2). I am eager to continue growing my career as an SMM Specialist by leveraging my skills to help brands connect with their audiences effectively.