Operations Manager

I am an Operations Manager with over 5 years of experience leading end-to-end operations and scaling US-market direct-to-consumer e-commerce businesses across platforms such as Shopify, Amazon, and Etsy. I have a proven track record of growing revenue from low six-figure levels to multi-million-dollar scale while building and structuring cross-functional teams, evolving from early-stage startups to multi-department organizations. My expertise lies in business strategy, operational design, and data-driven decision-making, enabling me to translate complex data into actionable insights that drive growth, improve profitability, and enhance customer lifecycle performance.

I have extensive experience partnering closely with founders and senior stakeholders to align strategy with execution, optimize systems and processes, and build scalable, high-performing operations. I am skilled in defining and executing multi-channel growth strategies, managing performance marketing and SEO initiatives, and leading organizational design with clear functional ownership aligned with growth stages. I have led hiring, onboarding, and performance management efforts, developing team leads to support effective delegation.

My operational expertise includes building and executing end-to-end customer lifecycle strategies encompassing acquisition, conversion, retention, and reactivation. I have implemented CRM segmentation, personalization, and loyalty programs to enhance engagement and customer value. Additionally, I have established scalable workflows across order management, fulfillment, and customer service while managing logistics partners and service performance.

I am proficient in developing integrated reporting systems and dashboards across e-commerce, logistics, and marketing platforms. Leveraging data insights, I support decision-making in pricing, operations, and growth initiatives aligned with business objectives. My leadership has resulted in scaling revenue to approximately $10 million annually within four years, growing Shopify to represent 80% of total revenue with over 126% net sales growth, and launching Amazon channels to six-figure revenue within six months with strong margins.

I have built and scaled teams from 2 to over 20 members with clear structure and autonomy, established SEO as a core acquisition channel, managed substantial advertising budgets with strong ROAS, and reduced logistics costs significantly. I have also improved customer experience, achieving a 5-star average across more than 10,000 reviews, and deployed AI chatbots to reduce response times dramatically. I am committed to continuous improvement and operational excellence, driving sustainable growth and customer satisfaction in dynamic e-commerce environments.