Global Commercialization Executive | Business Operator | Retail Technology & AI Expansion Leader

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Sep 2019 – Present Chief Operating Officer (COO) @ TROLLEE

Led company-level global expansion and monetization, scaling an emerging business line from zero revenue to more than US $10 million and managing a cross-functional team of approximately 60 people. Owned the full commercial lifecycle for major smart retail accounts including trade show prospecting, first meetings, trust building, solution framing, PPT creation, executive presentations, commercial negotiation, POC launch, pilot validation, commercial conversion, and expansion orders. Built and commercialized a full-stack smart retail portfolio spanning smart carts, digital twins, avatar shopping guidance, AI customer service, AI agent operating assistants, and high-precision indoor positioning. Won and developed flagship international accounts including Fair Price Singapore, AEON Malaysia, AEON Hong Kong, AEON Japan discussions, Checkers South Africa, and The Mall Group Thailand. Designed repeatable commercial models and pricing frameworks linking AI capabilities to measurable retail outcomes such as loss prevention, conversion uplift, operational efficiency, and customer engagement. Built an end-to-end cross-border delivery framework covering hardware production, logistics and customs, SaaS deployment, AI adaptation, POS integration, and overseas store implementation, ensuring high-quality execution in multi-country environments. Worked closely with engineering using agile methods to accelerate localization and customer-specific enhancements, including multilingual adaptation and market-specific feature delivery.

Mar 2016 – Aug 2019 Operations Manager @ Concentrix

Managed large-scale service operations and global delivery standards for multinational client programs, with responsibility for SLA achievement, KPI governance, staffing, and productivity improvement. Led large cross-functional teams and implemented workforce planning, performance monitoring, and incentive mechanisms to improve output and retention. Built SOP and QA structures for complex service environments, reducing operational risk and raising delivery efficiency through process standardization. Partnered directly with senior client stakeholders in QBRs and account reviews, delivering data-based recommendations that strengthened satisfaction and renewal outcomes.

May 2012 – Feb 2016 Sales Manager @ Citibank

Led frontline sales execution under demanding compliance and performance standards, consistently exceeding personal and team targets in wealth management and financial product sales. Developed and managed relationships with high-net-worth individuals and corporate clients through consultative selling and tailored financial solutions. Coordinated with risk, compliance, and back-office functions to deliver time-sensitive transactions while maintaining strict regulatory alignment.

Jul 2008 – Apr 2012 Sales Lead @ HSBC

Built an early-career track record as a top-performing frontline sales professional with strong commercial instinct, client empathy, and product fluency. Maintained leading sales performance in the region and received multiple internal sales recognitions. Mentored new hires, refined sales scripts and follow-up approaches, and improved ramp-up speed for new team members in a high-pressure sales environment.