I am a professional with solid experience in marketing and advertising at ESPN and Disney, specializing in account management, brand partnerships, and integrated content development for brands. I have extensive experience leading end-to-end projects and coordinating regional teams to achieve business and positioning objectives. My expertise lies in comprehensive account management and tracking of commercial agreements from inception to completion for Latin America. I provide support to sales executives in defining available advertising space for broadcasts or sporting events, adapting brand messaging for organic integration into Disney content.
Previously, I worked as a Marketing Solutions Specialist LATAM at ESPN, where I developed comprehensive content proposals and managed brand partnerships for all of Latin America. I assisted regional teams and led end-to-end processes from idea to final execution. I also served as General Coordinator HD Operations at ESPN, planning, coordinating, and executing HD broadcasts for all programming, including global events such as World Cups and Olympic Games, ensuring 24/7 coverage with a team of 10 people under my supervision.
Earlier in my career, I was a TV Producer at ESPN, producing daily shows like “Hablemos de Fútbol Internacional” and “Pura Química.” I also developed the Bookings area at the start of ESPN’s operations, managing international suppliers, technical logistics of transmissions, and optimization of satellite capacity, along with administration in SAP and signal quality control.
I am proficient with digital tools such as Workfront, Trello, and CRM systems, and have strong skills in Microsoft Office. I am fluent in English at an upper-intermediate level. I am passionate about sports sponsorship and evolving marketing strategies within the Latin American market. I am currently pursuing further education in Public & Institutional Relations and Digital Marketing and Advertising to enhance my professional capabilities.
I am eager to leverage my experience and skills to contribute to dynamic teams and projects that drive brand growth and successful advertising campaigns across Latin America.
Comprehensive account management and tracking of commercial agreements from inception to completion for Latin America. Providing support to sales executives in defining available advertising space for broadcasts or sporting events, and adapting brand messaging for organic integration into Disney content.
Development of comprehensive content proposals and management of Brand Partnerships for all of Latin America, assisting regional teams and leading end-to-end processes from idea to final execution.
Planning, coordination, and execution of HD broadcasts for all programming, including global events (World Cups and Olympic Games), ensuring 24/7 coverage. Supervised a team of 10 people.
Produced daily shows “Hablemos de Fútbol Internacional” and “Pura Química.”
Developed the Bookings area at the start of ESPN’s operations, managing international suppliers, technical logistics of transmissions, optimization of satellite capacity, administration in SAP, and signal quality control.
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