Digital Business Professional

Spearheaded market research and competitive analysis for consumer tech opportunity, synthesizing user interviews, industry reports, and trend data into strategic recommendations driving MVP development and go-to-market planning. Orchestrated cross-functional team coordination across product, design, and business functions, managing concurrent workstreams under tight deadlines while leveraging AI tools (Claude, ChatGPT, Perplexity) to accelerate research and iteration cycles. Developed business model, financial projections (TAM/SAM/SOM, unit economics), and investor pitch materials as part of IE Venture Lab program milestones.

Built telehealth SaaS MVP from concept to pilot launch, coordinating product roadmap, sprint planning, and external development team; implemented appointment scheduling, e-prescription workflows, and video consultation features. Executed 30+ customer discovery interviews with healthcare providers, synthesizing qualitative insights into quantitative pain-point scores and data-backed product requirements that informed feature prioritization and go-to-market strategy. Constructed financial models projecting revenue scenarios, CAC/LTV ratios, and market sizing ($700M addressable); prepared pitch materials for investor conversations and strategic stakeholder presentations. Deployed no-code/low-code tools (Make, Zapier, Supabase) and AI-assisted development (Cursor, Claude Code) for workflow automation, accelerating prototyping speed and reducing development costs.

Spearheaded company-wide digital transformation initiative: launched website, implemented CRM (HubSpot), and deployed marketing automation workflows, generating $150K+ pipeline value through 40+ qualified B2B leads. Designed and optimized Google Ads and LinkedIn campaigns with A/B testing, achieving 2.5x ROAS; analyzed conversion funnels, channel attribution, and customer segmentation to inform budget allocation and targeting strategy. Created executive dashboards and KPI tracking systems (Excel pivot tables, VLOOKUP, conditional formatting) synthesizing operational data into actionable business insights for leadership decision-making. Coordinated cross-functional stakeholders (sales, operations, finance) and managed international supplier relationships across 8 countries, aligning deliverables and timelines for strategic partnership execution.

Developed and launched Shopify e-commerce platform, driving 100+ orders in first 3 months with 3.2% conversion rate through data-driven UX improvements, customer journey optimization, and segmented Google Ads campaigns (2.8x ROAS). Implemented chatbot automation (ManyChat) and analytics infrastructure reducing customer service response time by 40%; conducted A/B testing on creative assets and landing pages improving campaign performance by 40%.

Closed $45K in B2B contracts within four months through consultative selling, competitive pricing analysis, and relationship building with procurement decision-makers across public and private institutions. Analyzed government tender requirements, competitor dynamics, and win probability to inform bid/no-bid decisions; standardized procurement communication workflows improving response time and client satisfaction.