Brand Media Tech

After graduating as a Textile Designer with a specialization in Jacquard Textiles, I moved to New York, USA, to gain experience as an intern designer for a studio working with fashion brands. This invaluable experience laid the foundation for my career in product development. Over the next 10 years, I led the wholesale product development department for the fashion market, followed by 14 years in the home décor market. In these roles, I managed the entire production process, conducted market and trend analysis, oversaw product development and quality control, and was responsible for client retention and sales.

I consider myself a multitasking professional, able to handle diverse responsibilities effectively. With the closure of textile companies, I transitioned my career towards digital sales and marketing, brand communication, and positioning. Currently, I work independently as a marketing and communication consultant, helping brands and services improve their positioning. Additionally, I audit sales and customer service teams to enhance their performance.

Alongside my professional work, I am also a visual artist, which enriches my creative approach to design and marketing. My key competencies include market and trend analysis, customer service, sales and account management, product development, process and quality control, digital marketing, community management, strategic commercial planning, process optimization using AI, and team coordination.

In my current roles as a Community Manager and Marketing Consultant, I develop and implement digital marketing strategies, manage social media and content planning, implement loyalty strategies to increase sales conversion, audit sales and customer service, and improve brand positioning and digital visibility. As a freelance Product Development and Marketing Consultant, I provide strategic consulting for manufacturers, conduct market analysis for collection design, optimize production processes, and develop commercial strategies to expand client portfolios.

Previously, I held leadership roles in product and B2B sales management, overseeing full product lifecycle management, designing commercial strategies, reducing claims through quality control, and representing companies at international trade fairs. My early career included roles as a Surface Designer in the USA, where I developed designs for international brands and managed commercial projects remotely.

I am committed to continuous learning and professional development, currently studying Salesforce Administration and Brand Media Tech with a focus on AI creation.