Commercial Operations & Sales Enablement

End-to-end operational management of cultural projects and high-impact events, coordinating multidisciplinary teams and execution in high-demand contexts. Responsibilities included planning and execution of timelines, resources, budget, risks; stakeholder coordination; operational management of international tours and productions; real-time issue resolution and execution optimization.

Led creation of national training function during brand launch in Argentina. Designed and implemented national training system for internal teams and retail salesforces. Executed nationwide training calendar (in-person + virtual), training 1,000+ sellers in 3 months. Developed technical and commercial content, achieved NPS +90%, reduced technical inquiries by 80%. Coordinated training with KAMs, Marketing, and retail clients. Implemented attendance and feedback tracking system. Produced weekly price & stock benchmark reports. Improved product engagement and sell-out velocity.

Led national Trade & Training operation in Consumer Electronics. Managed teams and field execution across 8 provinces. Led team of 22 people. Planned and executed coverage in 20–30 POS with routing and performance tracking. Achieved 100% route compliance and optimized national coverage. Improved retail execution by +85/90%. Reduced reporting errors by +85/90%. Accelerated operational implementation times by ~90%. Implemented dashboards and KPI reports. Supervised field execution. Coordinated cross-functionally with Marketing, Product, and clients. Managed national logistics of POP materials.

Led development of training function and trainer team. Led team of 5 national trainers. Delivered ~60 monthly trainings (in-person + virtual). Trained ~14,000 sellers over 3 years. Redesigned training content and methodologies. Developed technical and commercial materials. Implemented team structure and tracking through Salesforce. Delivered regional train-the-trainer programs (Chile & Peru). Collaborated with Product and Engineering to translate technical specs into sales arguments. Participated in product launches and commercial conventions.

Responsible for sales, training, and adoption of Microsoft ecosystem (Lumia + services) in retail. Delivered ~20 monthly trainings for sellers and commercial teams. Trained ~300–400 sellers per year on products and services. Developed training materials to standardize configuration and usage. Improved user experience by reducing device setup times. Provided commercial and technical support at POS. Participated in regional events and training programs.

Consultative sales, customer experience, and retail training for premium product lines (N Series). Provided consultative sales and technical advisory. Trained ~150–200 sellers and end-users per year. Participated in national product launches and commercial events. Delivered training on device configuration and usage. Recognized as top advisor in mystery shopper evaluations. Improved customer service processes and retail experience.