I am a Senior HR Leader with over 30 years of experience driving organizational transformation at industry leaders such as IRSA, PSA Peugeot Citroën, and Perez Companc. Throughout my career, I have specialized in integrating Artificial Intelligence into talent management and building high-productivity ecosystems inspired by Formula 1 methodologies. My expertise lies in process reengineering, change management, and fostering a high-performance culture aligned with global efficiency and flexibility standards.
Currently, I work as an Independent Consultant and AI Specialist, leading cultural and digital transformation projects. I leverage AI tools to optimize HR decision-making and improve operational efficiency across organizations. My approach combines deep industry knowledge with cutting-edge technology to deliver impactful results.
During my tenure at PSA Peugeot Citroën, I served as HR Manager and F1 Team Liaison. I spent 1.5 years embedded with the Peugeot F1 Team, mastering high-performance team management, extreme productivity, and agile workflows. I successfully transferred these precision standards from Formula 1 to corporate processes, significantly enhancing organizational quality and flexibility.
At IRSA Inversiones y Representaciones, I was a Board Member and Organizational Development & Quality Manager. I directed group-wide process reengineering and change management initiatives, including the implementation of SAP systems. These efforts improved operational coherence and efficiency across the company.
I hold a specialization in Intercultural Management from HEC Paris and am a certified Scrum Grand Master from UTN. I am fluent in Spanish, English, and French, which enables me to operate effectively in diverse international environments. My passion lies in transforming organizations through innovative HR practices and advanced digital tools.
Leading cultural and digital transformation projects, leveraging AI tools to optimize HR decision-making and operational efficiency.
Spent 1.5 years embedded with the Peugeot F1 Team, mastering and implementing high-performance team management, extreme productivity, and agile workflows. Transferred F1 precision standards to corporate processes, enhancing overall organizational quality and flexibility.
Directed group-wide reengineering and Change Management for SAP implementation.
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