Senior Technical Marketer

Delivered social media GTM strategy to 25 British Airways senior executives. Created #MerlotMe social campaign generating 63.7M impressions and 40% increase in restaurant wine sales. Built AI-native software products including SwiftList, Provatus, and ROOT. Created global wine holidays #CabernetDay and #ChardonnayDay generating 50-100M annual impressions. Co-founded Flowsent and built ABBI, an AI-native marketing chatbot generating $1M in year-one revenue. Built flash commerce site for Evening Land Vineyards generating $120K in sales. Served enterprise clients including British Airways, Australian Government, and University of Oregon.

Built full marketing function from scratch including HubSpot growth engine, brand messaging, cross-timezone team structure, and go-to-market strategy. Grew marketing database from zero to 225,000+ contacts in 9 months. Designed data dashboards and governance protocols for verified business metrics.

Sold out 1,111-piece NFT collection in under 5 minutes generating $210K. Designed token economy linking physical retail with web3 via NFC chips. Built and managed Discord community from zero through mint with organic engagement.

Rebranded The Herb Center and Dr. Jolly’s across digital and print. Increased customer engagement by 26%, in-store sales by 22%, and overall sales by 18%. Built omni-channel strategy and designed all creative assets in-house.

Grew Australian wine restaurant sales 400% across North America through digital campaigns and trade events. Generated 28M social media impressions and 6.4M reach during #ShirazWeek. Delivered measurable ROI on multi-million dollar marketing investment.

Co-founded mobile payments startup leading all marketing efforts. Took company to acquisition in 2014. Designed app UX with 3-click checkout flow. Educated merchants on mobile payments before widespread adoption.

First Director of Social Media in wine industry. Built Twitter presence to 10,000+ followers in 6 months. Reduced wine club churn from 8% to 3% in 60 days. Produced YouTube campaign selling 290 cases in 48 hours. Created #CabernetDay and #ChardonnayDay global wine holidays.

UX designer for Iggli, part of Techstars Boulder accelerator. Relocated to Boulder to join early-stage startup ecosystem.

Designed Oregon ‘O’ for University of Oregon brand identity system. Led creative for Jordan Brand and Tiger Woods marketing campaigns. Managed identity redesign projects for Denver Broncos, NY Giants, and Oregon Ducks. Built brand systems at scale.